Studio Practice

Wednesday, 28 February 2018

YCN, Art Fund Brief - Grid Rules

YCN, Art Fund Brief - Grid Rules

This grid is based on square increments of 0.5 cm or 14 pixels.

Our proposition You can go somewhere else with art, is re ected in our identity through the underscore, a device designed to take the eye on a visual journey.

show it working-

secondary copy is always positioned on the opposite side of the logotype.

YCN, Art Fund Brief - Colour Rules

Colour Rules

ONLY USE THESE COLOUR COMBINATIONS AND THESE COLOURS

YCN, Art Fund Brief - Fresher Research

Fresher Research

-very busy
-lots of informations
-very bright
-very digital
-imagery of student used
-contrasting colours
-random shapes/forms used
-very graphic
-colourful
-range of different typefaces used
-bold designs
-large colour scheme
-bright colours

Tuesday, 27 February 2018

EP - Girls Pocketless Clothes, Logo Research

Feedback for the campaign name idea was to design the campaign around the aesthetic of the retro children toy the name derives from. Polly pockets have bee around for many years, starting the 1990's till now, due to this, there is a range of different logos. The idea is to use the original logo from the 1990's as this is the most recognized to the target market as they would have grown up with this, but this needs to be checked.

To see which the target market recognize the most, and confirm personal beliefs, a group of the target market will be asked which they would pick.

LOGO RESEARCH

orginal -

other logos-

feedback -

USE THE OLD LOGO, NO ONE HAS SEEN THE NEW LOGO/NOT FOR THIS AUDIENCE AGE RANGE

YCN, Art Fund Brief - Art Gallery Poster Research

Art Gallery Poster Research

V AND A poster research

tate posters

Monday, 26 February 2018

EP - Girls Pocketless Clothes, Slogan Ideas

Slogan Ideas

Fighting for Pocket Equailty - too negative/serious
Stop Pocket Inequailty - too negative/serious
Because womens pockets suck - too light hearted/common
BAN FAKE POCKETS - not everything
Showing support for women's pockets - too brief
Because women need fuctional pockets too - too serious
inspiring women's brand to create clothing with pockets - too long
Because women's clothing sucks - too general
because fake pockets or teeny tiny pocketsare useless -invole this
Because Women want proper pockets - simple/understandable
Pro-Pocket Equality - too the point

FEEDBACK-

Because fake pockets or teeny tiny pocketsare useless
Because Women want proper pockets
Pro-Pocket Equality

THESE LINK BEST TO THE TITLE AND ARE THE MOST UNDERSTANDABLE

EP - Girls Pocketless Clothes, Polly Pocket Research

Polly Pocket Research

'Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket items in the early-1990s. In 1998, while production lulled, Bluebird Toys endured several hostile take-over attempts until Mattel finally purchased them later that year. The sets made by Bluebird Toys are now valuable collectibles. '

'The original Polly Pocket toys were plastic cases which opened to form a dollhouse or other playset with Polly Pocket figurines less than an inch tall. The dolls folded in the middle, like the case, and had circular bases which slotted into holes in the case interior, allowing them to stand securely at particular points in the house. This was particularly useful for moving points in the case. Because the dolls were so small, sometimes they came enclosed in pendants or large rings instead of the more typical playset cases.

In 1998, Mattel redesigned Polly Pocket. The new doll was larger, with a more lifelike appearance than the original dolls. She had a straight ponytail, rather than the curly bob hairstyle used previously.

The following year, Mattel also introduced 'Fashion Polly!', which used the same characters from the new Polly Pocket (Polly, Lea, Shani, Lila, etc.), but they came in the form of 3 3⁄4 inches (9.5 cm) plastic jointed dolls. They gave a new spin on fashion dolls; instead of traditional cloth clothing, Polly Pockets used unique "Polly Stretch" garments, created by Genie Toys, rubbery plastic clothes that could be put on the dolls and removed. There are also some boy dolls (Rick, Steven, etc.) Like Barbie and Bratz dolls, they also star in Polly Pocket movies, books, and sites.

In 2002, Mattel stopped producing the smaller Polly Pocket playset range but continued to produce the larger fashion doll.

In 2004, Mattel introduced the Polly Pocket "Quik Clik" line. Instead of having rubbery clothes, the dolls had plastic clothes that would click together by magnets. On November 22th 2006, 4.4 million Polly Pocket play sets were recalled by Mattel after children in the United States swallowed loose magnetic parts. Affected toys had been sold around the world for three years prior.

For the 2010 relaunch, Mattel made further changes to the Polly dolls, including increasing feet size, head size and leg size, although the height remains approximately the same. However, fan reactions were mixed. In 2012, Polly Pocket toys were discontinued in the USA, but remained available in Europe and South America. The brand dwindled, eventually only being sold in Brazil. In 2015, Polly Pocket was completely discontinued by Mattel'

-the original was sold 1990's till 2002
-mattel make a new collection of dolls, bigger and redesign the logo
-the newer version was less popular and taller
-stop being sold in 2015

http://content.time.com/time/specials/packages/article/0,28804,2049243_2048660_2049211,00.html