As many of the issues surrounding this area are around the idea that society seem feminism as a female only issue and view. Therefore this idea is to rebrand feminism in some way to that this is no longer reflected.
idea 1)This idea would brand feminism as a colour-less, genderless, strong concept rather than the current media/design proception. This takes the issue which is shown in many different exhibitions/events based around feminism that reflect a common girly, pink house style of design. This is a cause of many of the stereotypes related to who and what feminist are, branding it as a girly issue and subject therefore implies it's a girl issue. This also related to gender role issues with feminism aims to combat, gender association with selected colours ect.
To combat the existing stereotypes seen in graphic design this would brand it as a neutral subject area which it is, the campaign would focus around a a unisex branding of the subject to express the unisex beliefs and support. Express its about equality rather than just females. VISUALLY SHOW THE STRONG ISSUE IT EXPRESSES, SHOW THE SERIOUS NATURE OF THE FEMCIDE ECT.
idea 2) As feminism is not currently seen a strong powerful respected movement in mass media or by the general public which is an issue as it effects how the audience perceive the issues as non-serious or non-relevant. This idea would be to rebrand the Feminism as a political party in it's own right. Design a independent politic party around the ideologies feminism follows, which fights for the issues acciasted with the ideas it supports. To create a campaign based are the same way existing politic campaigns target their audience and run, this would be in aim of expressing the serioness nature of the ideas and the issue. The design style, structor and products would be based around the way normal political campaigns sell themselves to the market.
This would also serve as to inform the aims of feminism and to teach many about who are ill-informed about the ideas the correct definition. This would correct the current incorrect perception of what feminism is, what it does and it's relevance.
idea 3) As research has showed that many of the ways 'meninist' fight against feminism is via social media, in the form of sexist related memes and jokes. The aim of this idea is to create correctly feminist memes/memes page which would only share correctly feminist memes which would then create a direct way to contrast this, as to inform the correct aims of feminism. Using humour related images and text in a lighthearted non-serious manner which will inform the intended target market.
Pointing out the humourous and ridiculous nature of the issues non-feminism support as sexist would allow a wider audience to understand more about the subject, this also would cause the audiecne to agree or related to the content expressed which would show them themselves are feminist as they agree with feminist principles.
idea 4) This idea would take a currently popular trend which is buzzfeed quizes, and would create a very simple direct one which expressed the correct meaning of feminism. The quiz would consist of one questions, 'DO YOU BELIEVE IN EQUAL RIGHT FOR THE SEXS' 'YES' would respond with 'WELL DONE, YOU ARE A FEMINIST' where as 'NO' would respond with 'OH NO, YOU ARE A SEXIST'.
This quiz answers would directly remove the confusion around the issue and which what a feminist is which is an issue research highlighted. This would allow in very simple term the audience to understand the definition of the term removing the stigma and misconception in an interactive way that works of current trends. Allows them to find out they are them selves.
idea 5) Feminism is not a trend, it's a belief campaign. Advertising poster set/campaign that shows feminism is not a trend or an brand but a thought process, to contrast the brands benefiting of the label.
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