503 Responsive Studio brief 1 -, Evaluation

This brief was selected due to personal preferences to advertising and also how to use social medias a form of advertising, this is the subject of my next years works sot completing a project that explored this for this year was really helpful to understand what form of social advertising there are available and how these can be bent to fit the client aims.

Throughout the project the client aims and tone of voice was a major aspect of the design , this was as this is live brief the final outcome could be picked as the winner and use by the client. Also the aim was to find the most unique interesting way to use social media sites and personal knowledge of the target audience to explore ways of advertising which bent to the market preferences.This idea was build around using social platforms and the customer use of them as way to advertising and to connect with the target audience.

The development stage of this brief was the longest process as intended for the final outcome to be functional, i aimed to create a final idea that could visualize my idea to client. As the final product do actually work this made the whole project ore successful so in my opinion was worth the extra time taken. this also allowed content photos of the item to be taken so the client can see how the product will be interacted with by the user.

An issues with the outcome of the brief is that although it promoted the brand ons coal channel to the target audience there is only a little mention of the 'craft cider' aspect of the brand. The unique selling point was the pig rather than the craft cider element which the client highlighted as important this was due to the type effect the snapchat filter when surround the imager. In the professional world a  designer or developer with more knowledge of the software and how it works would have found ways around this. Besides the focus not being on the craft cider aspect of the brief personally i'm really happy with the final outcome of this brief this is due it being a functional campaign feedback form he audience stated they would use.