505 Design Practise 2 - Studio Brief 1- Design Boards

503 Responsive Studio brief 2, Evaluation

This part of the module was a group project, at the start of the brief I was excited but also anxious about working in part of a group. This was a I get very stressed about working being completed before deadline and hate leaving thing to the last minute. Throughout this brief I had to work on this control issue,  we had to work on other people’s time scale rather than just mine. Time management was an issue in our group, and we did leave most of the work to the last minute and large amount of this was due to external issues for member of the group. As a group we tried to work around these issue and it meant that the other members of the group had to  more work to make up for this. This showed how vital communication is in group work, and how technology can help with issues as we worked around these issues using facetime and messaging to get feedback from the group

The benefit of working in a group was the different skills of the different member, we tried to experiment with different areas but also allowed ourselves to do work personally as well. The final campaign shows the different we work we all made and due to this represents the group effort. It was very useful to work with an illustrator as they had skill I couldn’t do as well as knowledge into different aspect of design, even though the course are very similar subject areas the focus is around different aspect of the project.

This brief allowed exploring into how to work a group and how to work around issues out of my control but till to create an effective output that fits the clients brief. The final outcome of this brief created a set of work that showed how I can work with a group successfully for my portfolio. There were times I struggled in the group work but I’ve tired work around these and this show the important of communication, without constant communication about idea and meeting this project wouldn’t have been submitted

503 Studio brief 1 - Responsive, Design Boards

503 Responsive Studio brief 1 -, Evaluation

This brief was selected due to personal preferences to advertising and also how to use social medias a form of advertising, this is the subject of my next years works sot completing a project that explored this for this year was really helpful to understand what form of social advertising there are available and how these can be bent to fit the client aims.

Throughout the project the client aims and tone of voice was a major aspect of the design , this was as this is live brief the final outcome could be picked as the winner and use by the client. Also the aim was to find the most unique interesting way to use social media sites and personal knowledge of the target audience to explore ways of advertising which bent to the market preferences.This idea was build around using social platforms and the customer use of them as way to advertising and to connect with the target audience.

The development stage of this brief was the longest process as intended for the final outcome to be functional, i aimed to create a final idea that could visualize my idea to client. As the final product do actually work this made the whole project ore successful so in my opinion was worth the extra time taken. this also allowed content photos of the item to be taken so the client can see how the product will be interacted with by the user.

An issues with the outcome of the brief is that although it promoted the brand ons coal channel to the target audience there is only a little mention of the 'craft cider' aspect of the brand. The unique selling point was the pig rather than the craft cider element which the client highlighted as important this was due to the type effect the snapchat filter when surround the imager. In the professional world a  designer or developer with more knowledge of the software and how it works would have found ways around this. Besides the focus not being on the craft cider aspect of the brief personally i'm really happy with the final outcome of this brief this is due it being a functional campaign feedback form he audience stated they would use.

503 Responsive Studio brief 2, Greenall's Design Boards

503 Responsive Studio brief 2, Greenall's Submission Boards

503 Responsive Studio brief 1 - Design Boards

505 Design Practise 2 - Studio Brief 1- Prints

Final Prints 

505 Design Practise 2 - Studio Brief 1- Printing Second Attempt

After the first print attempt for this brief  failed to product a sucessful screenprint for this project outcome the design need changing, to fix the issues then the print will be need to be redone for the deadline. This print will be shown in the end of year show where the target audience is professional therefor the print need to reflect the work to the best ability as to achieve this the print will be redo till a successful outcome is produced.  


 things learnt from past screen printing fail -
-don't add to much detail
-don't made the design fill an A3 pages this is heard to equally pull though, leaves ink in the screen which then dries or over leaks
-keep the layers simple
-drawn over the laser jet printed design in back pen if it's not printed probably before exposing the
screen
-wet the screen straight after exposure
-measure the paint to medium ratio better
-wait for the screens to dry before changing colour

redesigned pattern (no full edges/bold full shapes)-





print final -

After making the selected and not rushing this print test, the final outcome has actually worked really effectively to product a poster that reflect the cultural influences yet also the visual light aspect of the festival with the correct intended tone playful childlike tone . 

This print is very similar to the aimed for outcome designed digitally yet uses the benefit of the print medium to include the fluorescent ink, it's not yet perfect but a drastic improvement from the last print therefore this outcome is of a quality which can be entered and showed at the exhibition.

The final outcome visually reflect the aesthetics and cultural aspect of the festival whilst is created in a style which set the playful tone of the event and it's market whilst taking influences for cultural relevant designers. The poster reflect the cultures coming together equally, whilst uses the print method benefits to enhance the final outcome. This poster is a accurate representation of the design the quality aimed to be reflected at the event to the audience whilst also use bold colour and style to stand out against the rest of the poster event designs.  

505 Design Practise 2 - Studio Brief 1- Final Development

After the issue with the last screen print the final design will need to be altered, this is to avoid these issues and to create a poster to the standard needed for this event. 

Changes needed 

-don't add to much detail
-don't made the design fill an A3 pages this is heard to equally pull though, leaves ink in the screen which then dries or over leaks
-keep the layers simple

designed more around the photos captured at the event, the lanterns on the ground/sky line

would this be too simple???

  creates unbalanced layout 

made to focus around middle as taken for chinese design research/more balanced design 

This design has been made bigger as to reflect the mass scale of the festival but as the layers do not cover the full bleed this will be easier to print

will the Chinese type be readable?

Added more dot to represent the bulbs of the different colours at the festival, the range of coloured festival used as well as to integrate the colour scheme more equally over the design  

WILL THIS WORK??
TRY TO USE FLUORESCENT COLOURS??

505 Design Practise 2 - Studio Brief 1- Printing First Try

For this module the final outcome have to create a manually printed A3 poster, as the selected the method for this is screen printing, this as it capture detailed and reproduced the intended details whilst also the ability to recreate glow in the dark and floruensent inks. As the Event selected is the Magic Lantern Festival these light reflecting and specialist ink could be used to visually reflect this part of the events aesthetic.

The current design was compiled of a 4 layer print including the glow in the dark section.

The design of the print was designed to full bleed A3 size which causes a range of issues with the printing of this outcome,  as well as a few other issues, (the screen used someone had covered in glue by accident which left a unintended mark print in the print) the final print for this brief must be redone.


The aim was to print  10 different posters but after studying these there is 1 out of these that is suitable for submitting for the brief, but even this isn't as perfected as aimed for and if there is more time available should be redone.

There was a range of issue with this print and the printing method, which were causes by personal issue. The print was to large to be pull thorough evenly and the full bleed background causes many issues, therefore this print will be redesigned with the issue fixed and reprinted for the deadline.

things that were wrong in this attempt-
-don't add to much detail
-don't made the design fill an A3 pages this is heard to equally pull though, leaves ink in the screen which then dries or over leaks
-keep the layers simple
-drawn over the laser jet printed design in back pen if it's not printed probably before exposing the
screen
-wet the screen straight after exposure, mixes with ink and create runny design
-measure the paint to medium ratio better
-wait for the screens to dry before changing colour
- dont not pull the ink thought twice
-use the correct size squedey
-glow in the dark ink goes off
-use power for sliver ink, paint does not work

due to full bleed images it was hard to print the full background, small arms/weak, my fault

Glue on the screen causes a print to have the last user print still on, this meant the print looked textured and printed incorrectly, this happen to a few different people at the time

coloured pull thought he blue level equally, had to do it twice which made the ink over spill and leak or not print
also, these prints have the glow int he dark in on, but as it had gone out of date this layer didn't worth either 

as the glow in the dark layer didn't work i tried to ad silver, this was done with sliver acrylic rather than the power and therefore left a very opacitic finish which make the prints look messy/unfinished 

print that was ok

503 Responsive Studio brief 1 -, Submission

503 Responsive Studio brief 2, Submisson Boards/Submisson

As the deadline for this brief is today the designs board need to be complied for the range of work we've done for the brief to sell our idea to the client via YCN. The submission boards are drastically different to the usually design boards we create for our deadline and as illustration course don't usually do boards for their project past examples where studied for the content that should be applied and tone of voice. This gave us a good idea of the style we needed to do the boards in.

Kieran designed the layout of the boards and as I'd finished my work for the other YCN deadline at this point therefore offered to put the content on the boards and the group would write content between us.

Kate sent over the really good type for the boards do this could be included, but although Kieran said he'd send over the text 2 hours before the deadline he hadn't got round to doing this so i had to write his content instead, otherwise the brief would't had been submitted. I did intent for a group meeting on the day of the deadline to ensure the group where happy with the boards i'd composed and did send over the boards for any final chances or feedback but due to deadline stress the other didn't responded,  as no changed where highlighted i sent in the boards as they were, if i'd waited for feedback we would had not entered the brief in time.

This part of the brief was really stressful for me as i wasn't sure if the group where happy with the final submission due to lack of response but had to send of the boards anyway to fulfill the brief aims. This wasn't that bad for me as i had completed my other brief ages before the deadline so i could focus my time near the deadline on this brief but if i'd still had a large amount of work to do this would have been an issue. This has showed that group work should be given time before the deadline to be finished so the group can give full feedback, i do understand the stress the other members where under and therefor tried to not pressure them as this would have made things worse, so i completed the boards and sent them off.

submission proof -

 

We had trouble with attendance in our group due to external issues which caused us to become behind with the project compere to our set deadline and this did cause the rest of our group to panic abit. This taught how if someone cant be in the area or around communication is key to keeping them up to date and with work, FaceTime was a good medium to do this. Due to the other members absence some members had to take on extra work to try and finish the campaign in time for the deadline and so we had a submission but in the last week of the brief this did improve as some of the work was completed and the member was available for a final crit and reviews of the work. This brief taught how even if you agree to do certain work as a group due other issues this might not be possible, helping out group member by completing some of their tasks at this point is important to reduce their stresses as well as to allow the project to be taken forward.

503 Responsive Studio brief 2, Meeting Feedback/Changes and Mock Up

Today is the final planned meeting for this brief with the group this is as the deadline is tomorrow, the final changes to the poster i produced will as well as any future work and ways the brief could be taken forward aft the submission. The submission boards also need to be made for the brief.

FEEDBACK -
-change colour of black text to fit with the colour scheme
-really like the final poster
-happy as a group with the outcomes
-shows our work off as group
-can see all our outputs
-type and pattern work really well to reflect the over all theme
-change bottle to cans on the can poster

final posters

The type for the campaign expresses a contemporary nature due to the san serif typeface used but then have edited to incorporate swirls and embellishes to reflect the heritage of the brand and portray elegance. The type aimed to be decorative but also very readable. We kept to the to the main typeface used by the brand the other body copy to fit with the existing branding style, whilst also making sure the poster design where legible.

The poster are a mix of contemporary graphic design layout yet also depict the campaigns defining features, the pattern adds a level of heritage. The background image is broken up by the strip to give a sold background to the imagery, this directly focus the audience attention on the products as well as the brands logo and design style.   

beer matt idea -
At the final meeting after the final poster set had bee create an idea to make the campaign into beer matts as this will be given out at the distribution channel of the product in bars and pub we explored.  as a group experiment with different ways of applying the campaign to this medium, i created the final mocks up with group feedback.

final beer matts -

side 1 

  slow gin beer matts

side 1

We created the beer matts again using the same design as on all out other advertising, we felt this was particularly important so that the consumers began to associate the limited edition ‘summer time’ print with the brand as a whole. We altered the colours of each of the collection depending on what we felt was appropriate and relevant.

Each can, bottle and beer matt has its own identity, in keeping with the ways in which our group viewed British summertime, A range of people and their individualities all coming together to celebrate the same thing with Greenalls Gin at the heart of the party.

The versatility of the camping design meant that applying it to the range of products was effective yet also easy, this demonstrates how the campaign could also be conveyed over a range if other channels, for example as as TV advert, as a bottle tag, as a shelve design or as part of case packaging. Mock ups allowed the idea to be visualised to the client, so the brand could see our idea for the campaign.

503 Responsive Studio brief 2, Poster Mock Ups/Work Combination

After all 3 of the design aspect where developed personally by members of the group the next step was to pull the aspect together as one final project and brief submission. As well as the limited edition packaging design we decided on creating a poster set for the campaign, this would be so the brand could be promoted and displayed around the product distribution channels for example super-markets or bar promoting the audience to take a preference to this brand and bring the brand to the target audience attention.

As a group we had outlined at the start the different parts of the brief we needed to work on individually so that we created a outcome that fitted with our personally strengths then combine these aspect as a group. One of the reasons we've decided to work together as a group was due to the nature our personal strengths and areas of interest/work so that we could all work on the different areas perfecting them to the best of our abilities. Splitting the group work out like this meant that the overall design would included all the groups work but with in a final collective style that works to elements together. The communication during the group work allowed for all this to be done but so that each member of the groups input was valid and used so that all the final styles worked together in collaboration. 

Me - Type

Kieran -layout/branding 

Kate - Pattern/illustration

After group discussion we felt the people illustration style didn't fit with the brands aims to be more modern and appeal to a millennial audience as well as with the visual style of the rest of the brief work  

The final poster design had to be constructed from these main aspects, the finally steps was to apply them together to create a solo poster including all the groups different pieces as one outcome. Due to time constraints as the deadline is very close and other in the group having pressing work for the deadline this was done i did this. This was also set as my role in the contract as a was dedicated as the medium between the two different style and designer.  

poster designs -

a restriction as a given outline from the client was the inclusion of their logo in all of the work produced for this brief 

The final poster uses Kieran's layout design, Kate's print design and also my type as well as the restriction set by the client. The final work combines together to create a poster campaign for the Brand that represents British summer time via the patterns and refreshing design, the Greenall's past campaign research in the form of influences of colour and layout styles,  along with a poster that is a clear representation of all the group member's individual elements.  

FINAL POSTER SET-

As a part of this brief we also worked on was create a summertime limited edition bottles and can designs this was then added to the posters to celebrate and advertising this other part of the campaign.

The poster design could also be easily changed to fit with the brand other product lines as seen for the slow gin version, this shows how the versatilely of the design a key aspect asked for by the brief. 

There is one final meeting tomorrow before the submission final group changes will be made there and these shown to the group to get feedback on their opinion on the final posters.