503 Responsive Studio brief 2, Meeting Feedback/Changes and Mock Up

Today is the final planned meeting for this brief with the group this is as the deadline is tomorrow, the final changes to the poster i produced will as well as any future work and ways the brief could be taken forward aft the submission. The submission boards also need to be made for the brief.

FEEDBACK -
-change colour of black text to fit with the colour scheme
-really like the final poster
-happy as a group with the outcomes
-shows our work off as group
-can see all our outputs
-type and pattern work really well to reflect the over all theme
-change bottle to cans on the can poster

final posters

The type for the campaign expresses a contemporary nature due to the san serif typeface used but then have edited to incorporate swirls and embellishes to reflect the heritage of the brand and portray elegance. The type aimed to be decorative but also very readable. We kept to the to the main typeface used by the brand the other body copy to fit with the existing branding style, whilst also making sure the poster design where legible.

The poster are a mix of contemporary graphic design layout yet also depict the campaigns defining features, the pattern adds a level of heritage. The background image is broken up by the strip to give a sold background to the imagery, this directly focus the audience attention on the products as well as the brands logo and design style.   

beer matt idea -
At the final meeting after the final poster set had bee create an idea to make the campaign into beer matts as this will be given out at the distribution channel of the product in bars and pub we explored.  as a group experiment with different ways of applying the campaign to this medium, i created the final mocks up with group feedback.

final beer matts -

side 1 

  slow gin beer matts

side 1

We created the beer matts again using the same design as on all out other advertising, we felt this was particularly important so that the consumers began to associate the limited edition ‘summer time’ print with the brand as a whole. We altered the colours of each of the collection depending on what we felt was appropriate and relevant.

Each can, bottle and beer matt has its own identity, in keeping with the ways in which our group viewed British summertime, A range of people and their individualities all coming together to celebrate the same thing with Greenalls Gin at the heart of the party.

The versatility of the camping design meant that applying it to the range of products was effective yet also easy, this demonstrates how the campaign could also be conveyed over a range if other channels, for example as as TV advert, as a bottle tag, as a shelve design or as part of case packaging. Mock ups allowed the idea to be visualised to the client, so the brand could see our idea for the campaign.