My personal role in the group work has been set from the start as to explore the typography aspect of the outcome, this major part of the project is my responsibility and will for the body of my work for this project. In the recently meeting ideas, example and typographically inspirational research was discusses as a group, this was to to asses what style, type and colour we aimed for as a whole group rather than just my personal preference to asses what the group wanted so that the final type could reflect the visual style all the group members aim for.
The main aim we concluded on was decorative and delicate to reflect the brands visual style but with more comptemopary style via sans serif fonts and low x heights. The final type needed to be decrotive and expressive of the summer theme fitting with brief ideas but also very legible for the audeince so could be used on billboards, posters or other parts of the campaign.
Most of the type looked at was manually produced therefore brief sketches of a range of type styles have been created, this is to make sure that the type fits the style aimed for by the whole group before the in-depth development and work was conducted.
scans -
group feedback-
As a group we've selected the 3rd idea to take forwards as the type for the project, this is as the other type could be seen s too feminine in combination with the pattern designs. The group seemed really happy with the type sketches, this group work showed how useful it is to get feedback for different course and people working on the same project as personally i would have taken idea 4 forward but the group pointed out issues with the use of this type which in the end worked better for the brief and what the client aims for.
digital edits -
brand type applied, both typefaces are included in the branding of the client and in the current logo. Futura to reflect the comtenporay relevance of the brand and younger millennia target audience but Garamond as a classic British traditional representation of the brands roots.
simple mock -
After Kate has designed and create the pattern for the brief it's vital the type and pattern elements work together as a final outcome, an issue with group work we discusses at the start was as we all had a range of different style the aspects of the design would not fit together as a integrated campaign. We worried that the outcome would we visually 3 different designers work that doesn't compliment each other to come together as a final project. To avoid this issue all the personally work produced will constantly be applied and compared as a whole rather than as separate aspects, work will have to be done to each aspect so that it bends to fit with the other members work.
group feedback --
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