503 Responsive Studio brief 2, Patterns Can/Bottle Mock Ups

Working around Issues 

In the group meeting it was expressed that Kieran might not have time due to external issues do to the bottle and can designed which are a important point of the brief outcome which need to be one for the submission to tie the idea together i've done a few simple mock up. This is as the brief deadline is really close so the submission need to be finished for the deadline and i've got the photoshop skills to apply Kate design to the brief. I'm not overlay happy with doing this part of the brief but understand the issues that mean Kieran cannot do the work and as a group the work has to be done as it's so close to the deadline now, if i don't do this the submission will not be completed and the concept will be underpinned. This was done as not to pressure Kieran anymore.  

Here photoshop used to apply Kate's patterns as a form of  Greenalls limited edition summer packaging, this is part of the outcome as this create a unique selling point for the client due to nature of the decorative packaging it stands out against it's competitors .

The idea is to create a new more elegant limited edition summer package design to reflect British summer flowers and the beauty of the summertime the British public is expose to. The problem set by the client is that the brand currently have do not have a way of standing out to millennial at distribution channels, this branding ties Greenall's as the gin of the British summer time via the design reflecting the elegant summery nature. The package creates a piece of design that the audience will appreciate aesthetically, want to show off or take out with them to social events or will want to share on social media due to the packaging. 

pattern applied directly

applied around the union jack flag to fit with brand resticitions, made less opacitic to allowed the brand logo to still be present.

added a white outlined flower as to add a more elegant feel to the can design, this was and experiment as to add more detail without overpowering the original design as the other pattern was very bold it needed to be balanced out, group feedback stated that they felt it worked well to compliment the other pattern design and work to add light to the product.

development of the layout and amount of pattern that should be added without overpowering the current design, making sure the brand logo name and style is still visible in the product

reduced to a similar design as to add to the current design rather than to overpower, it needed to be a enhancement rather than take away from the current style design and branding product. 

final experiments 

The pattern design was kept quite simple, this was to make sure the original branding and union jack was very visible still on the range of product. The limited edition aims to enhance the current design but to still fit within the client restrictions whilst also not effecting the leibality of the text.

FEEDBACK FROM THE GROUP-
Feedback from the group on these packaging mock up was very positive, the group agreed it used the pattern Kate created well but also the inclusion of the white outline balanced out the design to add light to the designs. The group seem very happy with the mocks up as they fitted with wha we had envision so this means the next stage of the design process can be worked on as we can now visually show the client the concept applied to the current products.

Research into Greenall's showed the important of the brands being socially presence as well as this being a direct communication channel with the target market due to their daily use. 

The design creates something the audience will want to photograph and share in the same way the brand encourage as it create a more unique fancy visually expressive bottle. the product will be limited edition as to create a new hype around the bottle every summer when it comes out.  

After the level of pattern and style of patten which would be applied to the can packaging was developed to a level the group was happy with then the design could be applied to the main gin bottle. This was done to see if the pattern was versatile enough to work for the range of Greenall's products, the brief stated it was looking for a outcome that could work across a range of channels so making sure the outcome could be applied to all current and future product makes sure to fit this aim. .   

final -