503 Responsive Studio brief 2, Poster Mock Ups/Work Combination

After all 3 of the design aspect where developed personally by members of the group the next step was to pull the aspect together as one final project and brief submission. As well as the limited edition packaging design we decided on creating a poster set for the campaign, this would be so the brand could be promoted and displayed around the product distribution channels for example super-markets or bar promoting the audience to take a preference to this brand and bring the brand to the target audience attention.

As a group we had outlined at the start the different parts of the brief we needed to work on individually so that we created a outcome that fitted with our personally strengths then combine these aspect as a group. One of the reasons we've decided to work together as a group was due to the nature our personal strengths and areas of interest/work so that we could all work on the different areas perfecting them to the best of our abilities. Splitting the group work out like this meant that the overall design would included all the groups work but with in a final collective style that works to elements together. The communication during the group work allowed for all this to be done but so that each member of the groups input was valid and used so that all the final styles worked together in collaboration. 

Me - Type

Kieran -layout/branding 

Kate - Pattern/illustration

After group discussion we felt the people illustration style didn't fit with the brands aims to be more modern and appeal to a millennial audience as well as with the visual style of the rest of the brief work  

The final poster design had to be constructed from these main aspects, the finally steps was to apply them together to create a solo poster including all the groups different pieces as one outcome. Due to time constraints as the deadline is very close and other in the group having pressing work for the deadline this was done i did this. This was also set as my role in the contract as a was dedicated as the medium between the two different style and designer.  

poster designs -

a restriction as a given outline from the client was the inclusion of their logo in all of the work produced for this brief 

The final poster uses Kieran's layout design, Kate's print design and also my type as well as the restriction set by the client. The final work combines together to create a poster campaign for the Brand that represents British summer time via the patterns and refreshing design, the Greenall's past campaign research in the form of influences of colour and layout styles,  along with a poster that is a clear representation of all the group member's individual elements.  

FINAL POSTER SET-

As a part of this brief we also worked on was create a summertime limited edition bottles and can designs this was then added to the posters to celebrate and advertising this other part of the campaign.

The poster design could also be easily changed to fit with the brand other product lines as seen for the slow gin version, this shows how the versatilely of the design a key aspect asked for by the brief. 

There is one final meeting tomorrow before the submission final group changes will be made there and these shown to the group to get feedback on their opinion on the final posters.