Anna Kovecses // visual research
The tone of this brief aims for a illustrative playful outcome as to expresses the main audience which is children/families. The aim of the branding/style needs to be to appeal to young children and their families.
As this is aimed for research has been conducted into visually heavy playful posters, but an artist who's style visually signifies the intended positive, abstract, cheerful aspect of the event is Anna Kovecses.
influences taken to express this style-
bold pastel colour schemes
imperfect hand created line forms add personal touch
use bold shapes/form
do no add to much detail/remove detail
use a limited colour palette
futrua expresses playful nature due to curved forms
futura fits with this style of illustration
just block shapes
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