For this brief I got to work on one of my specialist areas, it was a typographical based project. I really like this aspect of the brief, as I got to experiment with more functional, purposeful type work and newer more modern style. I also got to make a connection with a design studio, due to the brief being set by Peter and Paul. This was useful as I got to experience what it’s like working with a professional design studio, and also because if they liked my work or remember me it could lead to future opportunities. Another positive of this brief was that it’s a piece that will be used in the LUA new building, displaying my work to a range of creatives as well as being around for a long time and being able to see my work actually used/made. This will also be a good portfolio piece, as shows my ability to work with a studio and also my type skills.
The major issue with this brief is the difference in my personal design preferences and the clients. The overall outcome is not the style I would have picked or want to be used but they are happy with this outcome. This is just due to personal style differences, but I managed to create a piece the client was finally happy with due to mass feedback and informed development. At the start of the brief I developed idea too much and places too much time into a style before asking for feedback, this was an issue as the designs focused on the digital type and the client wanted hand drawn. This massive effective the time planning as I had to redo the brief from the start, but this time I learnt from the past issue and sent over sketches before developing the idea. This is also something I should learn from in the future, design clients can work with sketches as they can visualise the ideas but this is not the same for non-creative clients they need to see outcome/digital version. There was a wide range of changes made by the client, I feel this would have been reduced if the feedback was done in person. A few stages where added as the changes were not communicated or understood fully.
As mentioned time planning for this brief was drawn out, this was due to the changed the client wanted and the total redesign. I expected one of the first designs to be picked, maybe with a few changes but this was not done therefore added an extra week for the new work. The work was completed for the deadline with another set of changes, but again more changes were sent back the day of the deadline at 5 o’clock which meant it had to be extended. The feedback from the client in this brief took quite a lot of time, this all dragged out the brief as I was waiting days for feedback.
The final design was created by hand then drawn over using illustrator, this is due to the brief specifications so the client could edit the design is needed. Also, this media was used so the final outcome was a vector, keeping it high quality at any size and also easily resizable without pixelation.
The quote ‘Freedom of Speaking Art through Heart’ was not very visible in the final outcome, which personally seems unfunctional. The client specified this is a chance to ‘really let yourself go’ in the brief which implied they were looking for abstract creative pieces outcome does work for this, but not legibility which was also mentioned. The set sizing and specifications were kept to throughout the brief.
