505 Design Practise 2 - Studio Brief 2 - Re Wrote Brief

problem -

There is a very negative incorrect social stereotypes of what a feminist looks like and is, this is not a true representation and causes people to have negative views towards the term, feminism and feminist due to this. 

Social media and other media forms currently express mass amount of negative press around what a feminist is and what feminism is, this portrayal has created a negative stereotype of a feminist as a ‘hairy men hating lesbian’. This has created a stigma around the label, many associated with this social movement receives negative comments, online hate ect. 

The aim of this outcome is to produce a product/campaign is to combat the current popular negative stereotype. As to inform the target audeince that feminism/feminist as aimed around equality rather than just at female empowerment or ‘men hating’. The final idea must aim to allowed the audience to realise their current perception are incorrect, but also a way thats allows them learn more about the subject area.

One of the major restriction of this brief is that the final outcome is that in order to express this aim the outcome must keep to the use of positive tones, it mustn’t directly put down or be offensive to anyone with contrasting views whilst fitting with the feminist 

ideologies/princples.

feminism - the advocacy of women’s rights on the ground of the equality of the sexes.

505 Design Practise 2 - Studio Brief 2 - Gender Pay Gap Ideas Crit

Gender Pay Gap Ideas Crit

After the last crit it was very useful as to refine my idea and change the subject after the new idea have been considered feedback on these will be vital as o check the outcome and the brief is appropriate.

Going into this crit the aim was for feedback on my idea, but it became around the issue of with issue to selected as the current ideas didn't fit the intent outcome. The issue was discussed again in this crit.

feedback for this crit 
 -needs to be an idea i care about
-needs to be an issue relevant to the uk
-need facts to back it up
-has to be in issue i can prove but also create a graphical solution to


After the crit it was decided that i should go back, study my research again and rewrite all the issue i'd highlighted as problem which could be solved, then i could go back and get more feedback again on which problem to take forward.

-rewrite all ideas
-make all ideas into problems

 problems -
-Girls are not pushed to aspire to be professional working women
-theres a negative society view on feminist, as being lesbians
-women don't talk about their wages
-people don't know what feminism is
-women aspire to be married with children, not career women
-people are confused on what a feminist is
-feminist is seen as a negative term
-women are getting better grade in education than males but aren't taking higher jobs
-less women graphic designer in industry yet more on the course


FEEDBACK
the idea decided to take forward was-

There is a very negative incorrect social stereotypes of what a feminist looks like and is, this is not a true representation and causes people to have negative views towards the term, feminism and feminist due to this. 

505 Design Practise 2 - Studio Brief 2 - Gender Pay Gap Ideas

Gender Pay Gap Ideas


problem -
women not asking for promotions
women not taking higher pay jobs
women not pursuing higher paid careers

505 Design Practise 2 - Studio Brief 2 - Gender Pay Gap

Gender Pay Gap

“If you’re a woman, you will earn less than a man.” Theresa May, 13 July 2016

After a recent crit feedback was to change the focus of this brief research around to focus on one area of feminism, an area that feminists campaigns around as it's a equality issue relevant and effecting people in the UK currently. 

One of the issue disused heavily in research into feminism is the gender pay gap, this is current feminist issue many people in the UK and over the world face and a subject feminism aims to combat as this is an issue relating the equality issues across the world. This is an issue which focus on the lower pay of a women for the same jobs as a male due to their gender. Females getting paid less for being female.

What is the Gender pay Gap-

'The Gender Pay Gap Despite the Equal Pay Act 45 years ago, women still earn less than men in Britain today. The difference in pay between men and women remains the clearest and most dramatic example of inequality for women.'https://www.fawcettsociety.org.uk/policy-research/the-gender-pay-gap/

At EU level, the gender pay gap is defined as the relative difference in the average gross hourly earnings of women and men within the economy as a whole. https://www.equalityhumanrights.com/en/advice-and-guidance/what-difference-between-gender-pay-gap-and-equal-pay

'The gender pay gap is an equality measure that shows the difference in average earnings between women and men. The UK gender pay gap is at its lowest level ever - just over 18 per cent. The gender pay gap does not show differences in pay for comparable jobs. Unequal pay for men and women has been illegal for 45 years.'https://www.gov.uk/government/news/uk-gender-pay-gap

Equal pay means that men and women in the same employment performing equal work must receive equal pay, as set out in the Equality Act 2010. The gender pay gap is a measure of the difference between men’s and women’s average earnings across an organisation or the labour market. It is expressed as a percentage of men’s earnings. In the Britain, there is an overall gender pay gap of 18.1%. https://www.equalityhumanrights.com/en/advice-and-guidance/what-difference-between-gender-pay-gap-and-equal-pay


THE GENDER PAY GAP IS WHAT WOMEN ARE GETTING PAID ON AVERAGE COMPARED TO MEN NOT FOR THE SAME JOB, MEN ARE HIGHER UP SO HIGHER PAY

due to women being in different professions and working well hours. Is there a pay gap for the same job? can this be found?

is going down gradually

Causes -

-WOMEN WORKING IN SECTOR WITH PAY THAT LESS
-WOMEN ONLY WORKING PART TIME
-MENA WORKING IN HIGHER UP JOB/CAREER LADDER

'The causes of the gender pay gap are complex and can be overlapping, but here are some of the factors: Girls often do well at school, but tend to end up concentrated in employment sectors that offer narrower scope for financial reward. On the other hand, many of the highest paying sectors are disproportionately made up of male employees. The difference in years of experience of full-time work - or the negative effect on wages of having previously worked part-time or of having taken time out of the labour market to look after family. Unconscious stereotyping, with assumptions about women not wanting to accept promotion, or not being in a position to do so, particularly where they have caring responsibilities. Women make up 47% of the workforce, but only 35% of managers, directors and senior officials.https://www.equalityhumanrights.com/en/advice-and-guidance/what-difference-between-gender-pay-gap-and-equal-pay

'The causes of the gender pay gap are complex and overlapping: 
-A higher proportion of women choose occupations that offer less financial reward (e.g. administration). Many high paying sectors are disproportionately made up of male workers (e.g. information and communications technology). 
-A much higher proportion of women work part-time, and part-time workers earn less than their full-time counterparts on average. 
-Women are still less likely to progress up the career ladder into high paying senior roles.'

What is being done?When will it stop?

IT'S ILLEGAL/HAS BEEN OUT LAWED BUT STILL HAPPENS

'Women still earn significantly less than men on average and progress is laughably slow. One analysis, by consultants Deloitte, estimated that at this pace the pay gap will not be eradicated until 2069 – or 99 years after the Equal Pay Act.'https://www.theguardian.com/business/2017/apr/02/uk-gender-pay-rankings-will-put-discrimination-under-spotlight

Worse for apprenticeship?

'Women earn on average 14% less than men, an 18-year-old woman can expect to earn £1,395 a year less than her male peers. But the issue is worse for female apprentices: male apprentices earn as much as £2,000 more than women a year'  https://www.theguardian.com/careers/2017/mar/07/apprenticeship-pay-gap-gender-stereotypes-are-holding-women-back

'The pay gap is largely determined by the types of apprenticeships men and women do. Gender stereotypes make it difficult for many young women to enter male-dominated sectors like construction and engineering. Women are made to feel from a young age that these industries are more suited to men – and hiring managers often subconsciously think the same. If they do enter these sectors, women often face sexism comments or discrimination. So women tend to take up lower-paid apprenticeships in administration, care and beauty.'  https://www.theguardian.com/careers/2017/mar/07/apprenticeship-pay-gap-gender-stereotypes-are-holding-women-back

'young mums in particular find it hard to support themselves during apprenticeships. A lack of flexible work, combined with low pay and childcare costs, means that apprenticeships are often not financially viable. Employers could tackle this issue by working to provide more flexible and part-time apprenticeships. Currently low pay and job insecurity is putting young women under significant financial pressure. A survey by the Young Women’s Trust found that 39% of young women “struggle to make their cash last until the end of the month”, while 25% said they were in debt all the time.'
 https://www.theguardian.com/careers/2017/mar/07/apprenticeship-pay-gap-gender-stereotypes-are-holding-women-back

Where are women getting paid less?

https://www.forbes.com/sites/shreyaagarwal/2016/03/08/the-wage-gap-which-jobs-are-paying-women-less/#270d4b3959ac

'According to Census Bureau data, female actors' median earnings are 82% of their male counterparts. The pay gap narrows as women move up the ladder. Amongst professions where salaries exceed $90,000, women’s median salaries are 87 percent of men’s median salaries. However, the gap is highest here among mathematicians. The median earnings for female mathematicians: $55,489. Male mathematicians: $120,660. There are professions where women are earnings more than men. Female dietitians, musicians and tour guides bring in 104 percent of their male counterparts’ earnings.' THIS IS AMERICA//FEEDBACK TO TO DO AN UK ISSUE
https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/shreyaagarwal/2016/03/08/the-wage-gap-which-jobs-are-paying-women-less/&refURL=https://www.google.co.uk/&referrer=https://www.google.co.uk/

https://www.glassdoor.com/blog/top-15-jobs-gender-pay-gap-biggest-smallest/

AGAIN THIS IS AMERICA BUT DOES SHOW THERE IS AN ISSUE

UK PAY DISPARTITY

https://www.gov.uk/government/news/research-finds-women-paid-less-than-men-in-90-of-sectors

'Women working full time are paid less than men in 90% of sectors, with those working in financial and insurance sectors among the worst affected, research shows.'

'The research finds that male workers are paid on average 19% more than female counterparts in almost all areas of the workforce. This research shows that women working in financial and insurance sectors, as well as other professional roles, are worst affected by the gap in pay – with some earning almost 40% less than men.'

''The stark findings on pay are further compounded by the fact that female students outperform males at all levels of education, from GCSEs and A-Levels, through to University and post-graduate studies – making them more likely to be highly skilled and qualified.'

'Our research shows that occupational segregation is a key factor at play here. Women are under-represented in a range of sectors and occupations that offer higher paying roles - for example fewer than 10% of British engineers are female.'

http://www.independent.co.uk/news/business/news/women-jobs-careers-12-per-cent-jobs-paying-150000-per-year-income-gender-pay-gap-equality-a7537306.html

'Women hold just 12% of full-time jobs paying £150,000 or more, new figures suggest.' AS WOEMN AREN'T IN THE HIGH PAID JOB THEY'RE MAKING LESS

'Sam Smethers, chief executive of the Fawcett Society, said: “We know that very few women make it into the highest earning senior roles. “This in turn drives the gender pay gap, which is over 50% at senior management level. “Until we get women to the top of organisations in significant numbers, we won't be promoting the best talent nor making the best decisions, massively holding back our productivity.” WOMEN ISN'T HIGHER UP THEREFORE GETTING PAID LESS

https://fullfact.org/economy/UK_gender_pay_gap/

HOW DOES IT WORK

IT'S WORSE FOR DIFFERENT JOBS

issue - women taking on less paying roles, women working part time,

Overall this research has showed that in selected job areas some of the higher up jobs even-though it's been made illegal are paying their employees drastically less due to their gender, women are getting paid less then their counterparts. Women and men are getting drastically paid less in full time employment for the same jobs. This research has also showed that in certain sectors of employment this is an issue which needs to be explored and fixed by the outcome for this brief.

PROBLEM - In selected job sectors women are getting paid drastically less than their male counterparts for the same job.

Also one of the issue this research highlighted is in general women do not have higher up job. Women are succeeding/getting better grades in the education system yet this is not reflect in the work force or in the work system where men take the majority of the higher up/higher paid jobs.

PROBLEM - Women in general are not taking higher up or higher paid job roles even after better school grades and education results. Why?

505 Design Practise 2 - Studio Brief 2 - Equal Pay Chatbot

Equal Pay Chatbot

https://www.rga.com/news/articles/equal-pay-chatbot-wants-to-help-women-make-a-sh-t-ton-of-money

An issue this brief surround is that women are getting paid less than men for the same job as they don't know, when or how to ask for pay raises or bonuses.  This research is into a bot that teach women way around these issues.

Equal Pay Chatbot Wants to Help Women 'Make a Sh*t Ton of Money'

'If you're a woman who gets tongue-tied when asking for a raise — or is too nervous to even bring up the subject with your boss — it's time to meet this new equal pay chatbot. She's your new foul-mouthed best friend on Facebook who can quickly guide you through the practical and professional terrors of asking for more money. 

She does this exceptionally well because her persona is based on Cindy Gallop, the British advertising consultant and entrepreneur who swears like a sailor and is a pro at dishing out career advice, especially for women. Behold the chatbot's introduction: "Let me start by saying that talking about your salary may feel awkward. Jam those feelings down the nearest garbage disposal. You ready to get the money you deserve?" It's refreshing real talk for a subject where the advice is often earnest and practical but hardly relatable. The chatbot launched Tuesday to mark Equal Pay Day, the annual occasion where we talk about the fact that the median annual pay for women with full-time, year-round employment is significantly less than what men receive. 

Overall, women make .80 cents for every dollar a white man makes. Latina and black women, respectively, make .54 and .63 cents. ( ISSUE) The bot was conceived of and developed by the ad agency R/GA and is being promoted through a partnership between The Muse (a career site), Ladies Get Paid (a professional community for women), Reply.ai (a company that builds chatbots), and, PayScale (a firm that tracks salary information). 

Facebook users can find the bot by searching Facebook for "Ask Cindy Gallop" or by using this direct Messenger link. ( DISTRIBUTION IDEA) The bot wastes no time getting to the point. She asks for your employer's zip code, your job title, and the number of years you've been in that position to learn more about your raise prospects. After sharing an average salary specific to your role and location, the bot declares, "It’s good to know the facts, but it’s better to make a shit ton of money." t's hard to argue with her on that point. Then she asks a series of questions designed to prompt answers that you can use in negotiations — and make you feel good about what you've accomplished. "Tell me, how are you exceeding expectations?" she asks.

505 Design Practise 2 - Studio Brief 2 - How To Negotiate A Higher Salary Article

http://empowering.hearst.co.uk/be-involved/how-to-negotiate-a-higher-salary/

One of the idea for this brief is to create a medium to explain to females how to ask for a higher pay, more bonus and ask about the gender pay gap. This is in aim of ensure that more women get paid the same amount as men for the same job, this is a issue in the UK as the gender pay gap is currently at 18%.

This is article that explains ways women can do this, how to do this and shows content that could be used for this idea.

Step One:
Know your value “You have to understand what you’re worth, and I don’t mean that in a Lean In way. I mean that it in a dollar and cents way,” Black says. “Literally, look at what your costs are, add them up, and build a budget to see how much you need to make. Think about what your expenses are now and what they could be in the future, including things like rent, transportation, cabs, Ubers, subway rides, food, groceries, clothes, everything.” Think about how much you want to save, Black adds. And factor that in, too.

Step Two:
Know your target Expenses are your bottom line. You need to eat and have a roof over your head. You need to be able to get to work and maybe pay off student loans. But salaries aren’t based only on necessities. Your experience has worth, too. “You’re going to want to figure out what people who are in similar places in their careers and have similar credentials are earning in your business,” Black says. “A resource like Glassdoor is great. And friends are good resources, too. See whether you know anyone who works or has worked at the organization you’re applying to. Find out what other people who’ve held the position before or who hold similar positions at other companies are making.”

Step Three:
Have a strategy “There’s so much emotion and stress about the negotiation process that sometimes you don’t think about having a strategy, but having a plan really can put a lot of that anxiety to rest,” Black says. She advises people to settle on a target number but propose a range during the negotiation process. “Let’s say you think you should make $50,000,” Black says. “Well, when you go into a meeting, you don’t say that. Instead, you say, ‘My salary range is between $50,000 and $60,000.'” When you put your target at the bottom of your range, you increase the odds that you’ll at least make that much. And chances are that your future employer will want to compromise, trying to offer you a median amount. “Either way, you’re in a good position,” Black says.

Step Four:
Practice “As silly as it sounds, it helps to practice. Grab a friend and practice what you’re going to say and how you’re going to say it,” Black advises. “Don’t say all this stuff out loud for the first time in the negotiation room.” Black advises women to be prepared to defend the range they’ve come up with and why they deserve to earn a certain amount. At the same time, she says, women should be prepared to inch that number higher if an employer seems receptive.

505 Design Practise 2 - Studio Brief 2 - Media View

Media View-

Research has shown that there is current a large stigma around feminism, what it is and what it does. Where has this come from? Why to people think this?

http://www.huffingtonpost.com/quora/is-feminism-dangerous-to_b_5578829.html

'Is Feminism Dangerous to Men, and the Way Society Views Men and Boy'

http://www.dailymail.co.uk/news/article-3556894/How-feminism-harmed-women-Fay-Weldon-Author-says-suffered-work-not-want-to.html

 'How feminism has harmed women'
-The title alone on this article is negative toward feminism

'Fay Weldon has admitted the movement has done some women more harm than good and has ‘undermined men’ too much as they are no longer able to support their families.'

'She added that women should not try and balance children, a career and a love life because they will be too busy and said it is harder to be a mother now than ever because women pile pressure on each other. '
'She explained: ‘Feminism has made us all go out to work and made us earn a living, and the male wage is no longer, because of feminism, able to support a family, so women have to work, which is very tiring. ‘Because we stuck up for freedom, freedom had its disadvantages. Because we won the revolution, the revolution has a fall-out and we suffer from that, but on the whole. Feminism has certainly undermined men if only because women now want to have girl babies, not boy babies, because their lot in life is better.’ Mrs Weldon, who has said that women must try harder to stop judging men and start liking them, has been married three times. '

-saying feminist has harmed females
-saying that all feminism means all females must work even if they don't want to
-freedom is bad
-undermined/against men

the conroponding comment section also show the stereotypes/issues surrouding these issues

http://www.dailymail.co.uk/femail/article-3620867/This-modern-feminist-looks-like-new-generation-bright-young-women-realised-mothers-sold-lie-sisterhood-proudly-seeking-fulfilment-family.html

'Professor Andrews points out that in the Eighties 'feminism was all about escaping from the home, getting a job, being financially independent'. But at what cost? My generation desperately juggled the demands of jobs and family, believing we had to establish a career or be judged failures. We were usually exhausted '

'What the feminists of my generation left out of the equation was love - which is the raison d'etre of domesticity.

-implies cannot be a feminist and love/be a mum
-misconception of what a feminist is

http://www.dailymail.co.uk/tvshowbiz/article-4268100/Emma-Watson-insists-s-celebrity.html

'Feminist icon Emma Watson bares all: Actress poses for daring Vanity Fair shoot as she discusses growing up in the limelight and why she 'couldn't care less' if she wins an Oscar'

-implies cannot be a feminist but express herself

http://www.dailymail.co.uk/femail/article-3988030/As-provocative-film-argues-women-s-fight-equality-gone-far-emasculated-men-one-feminist-mother-son-reluctantly-admits-Men-downtrodden-sex.html

Men are now the downtrodden sex: Feminist (and mother of a son) reluctantly admits women's fight for equality has gone too far - as two men reveal how they were pushed to the brink of suicide

'With the gender pay gap still yawning wide and men showing no sign of relinquishing the top spots in business around the world, it’s easy to scoff at the very idea of them being at a disadvantage. But the fact is, in some crucial areas, they are. Take, for example, the fact that, according to the Higher Education Policy Institute, ‘a boy born in 2016 will be 75 per cent less likely to attend university than his sister if the present trends continue’. That’s no feminist victory, it’s a terrifying prediction which will have widespread ramifications, not just for men in the workplace, but for relationships between men and women as well. '
-admits the gender pay gap is still there
-but implies feminism has stop boys achieving
-has effect relationships as well

There are theories that the paucity of male teachers in primary schools is holding boys back and that a lack of male role models at secondary school is also discouraging them from applying to university. Here’s another disturbing statistic: across the UK and Republic of Ireland, men are three times more likely to take their own lives than women, according to the Samaritans. And yet women are twice as likely to be diagnosed with depression. 

FEMINIST ISSUE BUT REPRESENATED AS THE CAUSES


After researching the area deeply it was found that a large amount of the press/media relating to the issue portrays in a negative light. Most articles surround the subject express the 'harm' or the issues this has causes therefor creating a negative impression of the term. Media has a very big impact to what the general public think surrounding and issue therefor this negative impression need to be balanced out the the correct definition/expression explained.

The more negative articles there are around the issue the more people will believe this is what the definition and the movement is about, the lack of understanding and the respentation causes the issue of why people feel and think the way they do.