Monday, 1 May 2017

505 Design Practise 2 - Studio Brief 2 - Equal Pay Chatbot

Equal Pay Chatbot

https://www.rga.com/news/articles/equal-pay-chatbot-wants-to-help-women-make-a-sh-t-ton-of-money

An issue this brief surround is that women are getting paid less than men for the same job as they don't know, when or how to ask for pay raises or bonuses.  This research is into a bot that teach women way around these issues.

Equal Pay Chatbot Wants to Help Women 'Make a Sh*t Ton of Money'

'If you're a woman who gets tongue-tied when asking for a raise — or is too nervous to even bring up the subject with your boss — it's time to meet this new equal pay chatbot. She's your new foul-mouthed best friend on Facebook who can quickly guide you through the practical and professional terrors of asking for more money. 

She does this exceptionally well because her persona is based on Cindy Gallop, the British advertising consultant and entrepreneur who swears like a sailor and is a pro at dishing out career advice, especially for women. Behold the chatbot's introduction: "Let me start by saying that talking about your salary may feel awkward. Jam those feelings down the nearest garbage disposal. You ready to get the money you deserve?" It's refreshing real talk for a subject where the advice is often earnest and practical but hardly relatable. The chatbot launched Tuesday to mark Equal Pay Day, the annual occasion where we talk about the fact that the median annual pay for women with full-time, year-round employment is significantly less than what men receive. 

Overall, women make .80 cents for every dollar a white man makes. Latina and black women, respectively, make .54 and .63 cents. ( ISSUE) The bot was conceived of and developed by the ad agency R/GA and is being promoted through a partnership between The Muse (a career site), Ladies Get Paid (a professional community for women), Reply.ai (a company that builds chatbots), and, PayScale (a firm that tracks salary information). 

Facebook users can find the bot by searching Facebook for "Ask Cindy Gallop" or by using this direct Messenger link. ( DISTRIBUTION IDEA) The bot wastes no time getting to the point. She asks for your employer's zip code, your job title, and the number of years you've been in that position to learn more about your raise prospects. After sharing an average salary specific to your role and location, the bot declares, "It’s good to know the facts, but it’s better to make a shit ton of money." t's hard to argue with her on that point. Then she asks a series of questions designed to prompt answers that you can use in negotiations — and make you feel good about what you've accomplished. "Tell me, how are you exceeding expectations?" she asks.

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