One of the idea for the brief is to produce an integrated social media campaign across the range of different channels. This would take advantange of the target audience daily use of this media, the target audeince has been specified as very social active and aware, following many page like meninist, lab bible, uni lad ect which are main promoters of the stereotypical view of the feminist this campaign aims to contrast on these site there combat the use at the source.
The aim of the outcome will be to create one campaign that covers a range of social media sites, as to give a consistent representation over the different sites as well as to target a wider network of audeince.
Research will be conducted into which site are the most used by the audience as to therefor target the intended demographic directly. WHAT SITES TO TARGET
Part of this idea would be based off using the media benefits to interact with the audience this could be via a facebook quiz/filter or a twitter hastag, snapchat lens or geo filter. Each use common trends as to interact with the audeince in less direct distribution rather than just the poster campaign idea. MAKE IT INTERACTIVE
Ways other brand use these media as to promote, advertise and target the audeince will be researched as to inform how this brief can used this as self promotion. OTHER SOCIAL MEDIA CAMPAIGN
Ways other brand use these media as to promote, advertise and target the audeince will be researched as to inform how this brief can used this as self promotion. OTHER SOCIAL MEDIA CAMPAIGN
An issue with these media is the negative trolls and backlash that can happen to campaigns on this medium, therefore research these and how to make sure these campaign do not follow into these area. NEEDS TO BE DESIGN SO CANNOT BE TROLLED, AUDIENCE AWARENESS
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