505 Design Practise 2 - Studio Brief 2 - Social Media Campaign Reseach

As the main distribution channels for this outcome social media has been selected due to targeting the intended audeince 14 - 25 year old men and females as this is the main user demographic of these sites. This distribution is also suitable as is most interactive way to contact the audience, the use of these sites is daily very heavy human traffic whilst being able to promote the campaign worldwide.

Social media is also how many anti feminist group express themselves therefore this campaign would compact these at their sources in the connect medium.

Using Social Media
Due to the wide spread range of the audience and as well as due to the number of users social media site have been the main distribution for many different campaigns and for advertising purposes for which this has failed or backfired. To avoid this pitfalls for this camping these will be analysed and explore as to learn for and inform the decisions of this outcome.

TWITTER/HASTAGS//

-watch the hastags, can create other word due to no spaces,

-expect bad responses, have a solution to these

-understand how the audience feel about femisium

-things can be taken the wrong way, can be used negative to have a worse effect

-research how people use the tend before, be aware of current issues

-don't hijack be serious issue

-watch what is tweeted/reread

 -be ware of the issues around the hashtag before creating it

http://keyhole.co/blog/10-trend-campaign-hashtag-fails-by-big-brands-lessons/ 

-avoid questions, often backfires

-be sensitive, don't use no serious camping with serious issues 

-don't hickjack serious issue

LESSONS THAT CAN BE APPLIED TO THIS CAMPAIGN

- check the wording cannot be read wrong/use capitals

- do not hijack serious issues

-be sensitive

-research existing feminist hastags

-don't use questions

-make a statement that cannot be turn against/strong statement

-expect bad responses/work around this

-understand the audience

TWEETS FOR FEMINIST HASTAGS

MIXTURE

for the branding idea for this campaign, each idea will have to be research and explore to see if it could be taken in the wrong way/used negatively 

SNAPCHAT//LENS

good examples, what makes them work?

 -funny, includes logo, link to subject

-different effects, funny, included logo

-link to a day/celebration, includes logo/brand, funny

-different effects, links to a day, funny

 -funny, included logo

 -different effects same filter, includes logo

-simple and different, includes logo

-funny, weird, different, included logo

http://delmondo.co/best-examples-sponsored-snapchat-lenses/

KEEP IT FUNNY, KEEP IT DIFFERENT/INTERACTIVE, LIGHTHEARTED, SIMPLE, RELATE IT TO A DAY, INCLUDE THE CAMPAIGN

name research -

feminismmeansequality

-not already used by brand

-not shred large

-no negative tweets against it