505 Design Practise 2 - Studio Brief 2 - Snapchat Adverts Ideas/Research

One of the site highlight by research to cover was SnapChat, this is a newly popular social media app that the target market research highlight as of of the main sites that need to be explore as to fully cover social media use.

To use this site to the full potential the site needs to be explored and analyzed to highlight this this site can be used to communicate with the audience the most effectively, this is in aid of finding out how this camping can breach out over this media and take advantages of this social media site.

SnapChat

'Snapchat is a popular mobile app that allows the user to send videos and pictures, both of which will self destruct after a few seconds of a person viewing them. Snapchat is unique in that all photos and videos only last a brief amount of time before they disappear forever, making the app ephemeral in nature.Snapchat is also a fun messaging app used to send photos and videos to friend. The interactive feature of snapchat are the reason for it's major success, the users can apply facefilers, geofliters, speed up or slow down videos, draw on or caption the photos.  The founders, Evan Spiegel, Reggie Brown Poster and Bobby Murphy, had tried 34 projects before coming up with the idea of Snapchat. When it first started in 2011, it was named Picaboo, but in 2012, it was renamed to Snapchat.' http://www.pocket-lint.com/news/131313-what-s-the-point-of-snapchat-and-how-does-it-work


features -
Facefilters/Lens
Geofilters
Messaging
Capture a photo or brief video with it then add a caption or doodle or filter/lens over top
Music Identification

Advertising -  

via https://www.snapchat.com/ads

 'Over 150 million people use Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly-curated content from top publishers. Every day, Snapchatters watch over 10 billion videos, and spend an average of 25-30 minutes on Snapchat. In short, Snapchat is about great storytelling — our stories, and yours.'

SNAP ADS
 'Advertise in a Snap, the best mobile video ad - Snap Ads offer the magic of sight, sound, and motion — in a format truly made for mobile. Snap Ads begin with an up to 10-second vertical video, and then offer the option to add an interactive element one swipe away. It’s your story and the choice to learn more, in one simple package. Two thirds of Snap Ads play with the sound on, and all Snap Ads are full screen, helping them command up to two times more attention than video ads on comparable platforms.'previous clients -

 

SPONSERED LENS

The most playful way to make an impact. Sponsored Lenses offer a completely new take on brand activation, offering not just an impression, but “play time” — the time Snapchatters spend playing with the interactive ad you’ve created. When Snapchatters are finished playing, sending Lenses to friends or posting to Stories is just a tap away! Sponsored Lenses are one of our most engaging ad products, driving 3x higher brand awareness than mobile norms, as well as a 2x lift in purchase intent, on average. previous clients -

THIS COULD BE A GOOD WAY TO ADVERTISE THIS CAMPAIGN

EXAMPLES

SPONSORED GEOFLITERS
Be seen and sent by Snapchatters everywhere. Sponsored Geofilters are tiny pieces of art that always make an impression. When Snapchatters in the location(s) of your choice take a Snap, they’ll be able to see your Geofilter and use it to explain where, when, and why they took the Snap.
Whether your campaign covers a specific location, a major event, or every mall in America, Geofilters uniquely allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. Seen, applied, and sent by choice, Sponsored Geofilters deliver a 3.5x higher lift, on average, than mobile norms for both Brand Awareness and Purchase Intent.

  via https://www.snapchat.com/ads

After looking into the medium that could be used for this campaign on this site the feature that will be used is the SnapChat Sponsored Lens, this is as aspect of the advertising is worldwide which will work for the target market.This allowed user to share their own images with this effect on, this allowed user to use the campaign to brand themselves as feminist then to remove the stereotype by showing a range of contradictor stereotypical feminist.

How to do this?

idea 1 - create a lens that mimics the facebook filter border, shares this on wider social media channels

idea 2- allows user to become famous feminist that do not fit the stereotype

 idea 3 - show a speech bubble around the user expressing they are feminist
(this could be negative as user can also draw on the images so they could edit this and created a negative outcome)

feedback-
idea 3 can too easily be turned around don't use this
idea 2 sounds more like it envoles the audience
idea 1 seem a bit to similar to the facebook interaction, bit boring
make sure the logo is all the posts to as link the campaign branding
the face changing idea sounds good, interactive yet also removes the stereotype directly
idea 2 sounds more fun
a benefit of snapchat is it's interactive so using a filter that actually lets the audience pay with it will work better and be more fun

IDEA MOCK UPS

idea 1

feedback -
very simple
very similar to the other stuff, no taking advantage of this media
not interactive
doesn't change
not reason to be on this media

idea 2

shows famous feminist for research
can switch between range of faces

THESE ARE JUST MOCK UP, I CANNOT MAKE THESE CORRECTLY, DO NOT JUGDE ME PLEASE, these are just to show the idea, the filter would not look like this.

more interactive
would be funny/play to use
would show the audience feminist aren't stereotypes
used famous males from research, should also include different races and gender

USE THE IDEA 2 AS THE FINAL OUTCOME FOR THIS SITE