Part of this brief outlines primary research as problem exploration medium, this tool could be used for this brief to outline the issue explored. Currently the idea resolves around the social stigma associated with the label feminist, this was explore via secondary survey.
The results of the survey defining aspect where around the amount of percipient who agreed with equality yet didn't class themselves as feminist which is the direct definition of the concept. Therefor primary research will explore this idea more, to find out if this a common misconception of the word.
Another idea research highlighted was that there are a large amount of the negative stereotypes and perceptions of the word feminist in society, part of this survey will be an effective way to collect a range of stereotype and associations to highlight if this issue is a common feature as well as to find out what these stereotype are therefor what needed changing.
The overall aim of the survey is to to find if this issue is relevant, if the facts already collected are correct and to support these if they are so.
The encourage responses for the intended market the survey will be shared to target the direct market via social media. Social media has been indentitfied as the major channel that should be used to promote this campaign as this is medium where many anti-feminist views are shared as long with targeting the young adult audience range which are likely to be persuaded whilst also being socially aware/victim of the issue surrounding feminism.
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| After first being shared on the LCA collaborations page this was decided this could as to collected a very small demographic opinions as this is a very specializes market of art students aged 18-24. Therefor this needed to be shared on a wide more diverse network, on my personal facebook i have wide platform of 'friends' which will see the survey therefore it was also shared via this channel to represent that distribution channels fully. |
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