As social media has been a distribution channel highlight as the major expression as to target the suitable market and combat the current negative stereotype portrayed via this media. Therefore as to inform how to utilities medium effectively of research into how this is done, how it could be applied, advertising on this media will be conducted as to inform the outcome.
The aim of this campaign is to remove the stereotype of a 'typical' feminist via using imager/data associated of actual feminist, to tie the label to wider audeince. Promote via feminism as for everyone and as everyone can be a supporter, this will be done via displaying everyday diverse range of people as supports of the campaign.
The aims is promote the correct definition as to inform, whilst also removing the stereotype by giving the supporter a visual representation of the believes with no negative connections on social media channel to express their views. The aims of the camping is to create a social media presence which counteracts the current negative perception via using the supports and their profiles to represent the diversity of feminists, shows the range of feminist which exist.
The target audience have a very clear stereotype of what a feminist is, therefore to counter this the campaign must direct inform the meaning and definition of the belief to remove the confusion whilst attaching the brand to people who do no fit this ideal, then show this people promoting the campaign/ideas.
As to do this the campaign must be shared by the supports, the importance is remove the stereotype by showing their diversity and allow them to show their support over social media campaigns. Different social ways the support can be displayed over the different medias will give the campaign a larger support network whilst allowing to target a wider audeince range.
COMBAT THE STEREOTYPE VIA SHOWING NORMAL EVERYDAY PEOPLE AS FEMINIST, GIVE THEM A NON AGRESSIVE NEGATIVE INFORMATIVE WAY TO BRAND THEMSELVES AS FEMINISM SUPPORTS.
Filter
The initial idea for this media is to promote via the use of a sponsored facebook profile filter, this is a new featured used heavily around social issue as to show support for a cause and to raise-awareness whilst present a link to a related support page for more information or a corresponding donation page.
Primary Research
I current an a member of facebook therefor have seen the use of these filter in the past surrounding event or days. Many different friend i have on facebook have used this as a medium to sure their support for the campaigns and issue, which has allowed link to the charity sites/facebook pages/donation page to help support the issue.
Past Campaigns
star wars -
http://www.telegraph.co.uk/technology/facebook/12051026/facebook-filter-star-wars-the-force-awakens-lightsaber.html
'The official Facebook page for the film has released a filter for your profile picture, which makes it look like you are wielding an intergalactic weapon.' LINK TO THE PAGE//RAISE AWARENESS
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwiajJWD8PHTAhWFDxoKHWwNCvkQjhwIBQ&url=http%3A%2F%2Fwww.dailymail.co.uk%2Fsciencetech%2Farticle-3360920%2FAre-Jedi-Sith-Facebook-lets-pick-adding-blue-red-lightsaber-profile-picture.html&psig=AFQjCNH1h3uQK7B0D2nq1XNoVqCa6dHGGQ&ust=1494936871315798
'Users can either choose to join the light side, and choose a blue Jedi lightsaber, or become a Sith with a red version.' CAN HAVE COLOUR CHANGED OR CHANGE PLACEMENT // PERSONALISED
http://www.distractify.com/geek/2015/12/15/mark-lightsaber-facebook-filter
-raised attention to the new film
-allowed the audeince to show support/fandom, shows the user association to the brand
-allowed a link to the site
-personable
-informs
-got media attention
-widely used
-worldwide campaign
-uses facebook users as promotional channel
Website Source
From research there is wide range of different filter used to support different causes, these are all available on this site - http://rainbowfilter.io/. This is a worldwide site that allowed user to search thought the filter range then apply then to any of their social media account profiles. This page is based around the promotion of the rainbow filter, a symbol of gay pride but also shows the range of other filter users can use.
WIDE RANGE OF DIFFERENT FILTER AVAILABLE
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| Explains that changing the profile picture is not just a fun hype to join but is also part of online activism and is done in aim of involving more follower, raising awareness and allowing a link to donate |
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| can be applied to different sites once the image is created |
experiments -
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| original photo |
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| trump filter |
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| bernie filter |
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| mother days filter |
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| Trump banner campaign |
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| Womens March |
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| Autism Awareness Filter |
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| Black Lives Matter Campaign Filter |
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| Stand with standing rock campign |
After studying the current filter range and subject that use this as a promotional site this subject area feel very suitable, it allowed the supports to tie themselves to the brand which will contrast the current impression of the stereotype. Current filter have been created for political, charity, advertising as well support days eg Mother Day therefor as this campaign is awareness based fits with the ethics.
The filter take different form, from banner or full image overlays this will be experimented with for this campaign but from this research as to be readable yet the image be leiagble too the banner style is more effective. The overlay image removes the focal point of the images therefor the audeince isn't direct to a point to look at, this also causes both images to not been seen fully therefore the banner will be a more suitable method.
mocks up -
final banners -
-having the logo is different places allows for the user to not block their face/image therefore a range of different banner will be created as the user can selected the most visible suitable of the range for their image.
-also whilst create thing mock it research showed that the most visible colour of the banner changes depending on the colour of the subject picture, different audience will have darker or lighter tone on the images therefor a range of banner is inverted colours
IN CONTENT -
FACEBOOK BACKGROUD
After create the facebook filters for the campaign another way the support could showcase their support is by changing their background image on facebook to a support banner. This was done widely during the american election via voters as to show their support for the campaign, and this is way that the meninist express there view there designing a banner allows the audience to combat these view via the same media.
-DESIGN A BANNER FOR THE SUPPORTS
-design a site for the campaign??
current logo applied as a banner -
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| -could be read as 'feminism means sexuality' - not legible -need to be made more readable/no obstructed via the profile. |
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| -seem squashed -alined with the boxes to fit with the grid system yet don't include to full logo which has whitespace included in the correct size |
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| -adding the type here draws it to the focal point of the viewer attention as is the first place most languages start their type -seems to demanding, too much attention is give as distract for the supporter image this implies this defines them -the page is not balance due to the being type/content left on the right    |
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