The campaign now covers the range of different social media sites so the supporter can express their views in aim to communicate a range of diverse feminists which do not fit the defined stereotype as well as takes the form of a protest banner/sign campaign which communicate famous examples of feminist which do not fit this stereotype.
A current issue is there is no way to distribute these banners templates, filters templates to the audience so they can utilizes the outcomes. The need to be distributed digitally so they can be easily used/applied world wide as the supporters are world wide yet so the issue.
The most effective way to distribute these will be very creating social media pages where the supports can download and save the needed outcome. This is as these is this media can be accessed worldwide but also be linked/tagged to the campaign piece, so user can find ways to download the outcome direct from the piece.
-world wide
-direct link to the outcome
Also creating these page will create platforms where the range of support can be reposted on the site so the imagery appears more often/commonly. The pages posts will communicate the full range of feminists different to the stereotype as to combat the stereotype. The pages will be used to promote feminists who do not fit the existing stereotype, show the target audience their definition is incorrect by creating away of grouping together a mass of contradictory examples.
FOR THIS BRIEF THE CAMPAIGN NEED TO BE PROMOTED AND USED BY THE SUPPORTERS, THEREFOR THEY NEED A DISTRIBION CHANNEL WHERE THEY CAN ACCESS THIS
Facebook Site -
used to distribute the banners/filter/posters to the audience
keeping to branding-
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| uses the brand logo and guidelines to create uniformed campaign |
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| keeping with campaign name so is search able |
creating albums with the files in-
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| this is the view page, they will be able to access this page as to download the needed files. |
Final Page -
Twitter Page
used to retweet the campaign to show the range non stereotype feminist in one places
used to get hashtag trending
used to distribute the banners/filter/posters to the audience
encourage promotion on this site
issue - limit on name length
upload house style to the page -
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| an glitch with the twitter would not save this background therefore the most similar background was used instead, used the facebook filter background |
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| site page |
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All the banner and filters are available on the facebook page therefore a link to this page was set up as to distribute this aspect
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| Hashtag showed on profile as to to promote this part of the campaign |
The twitter page will also post the images of the outcome so users can download direct from this site, every tweet and post from the site will include a the hashtag as to promote this aspect of the campaign.
The twitter page would also retweet people who post images with the filter applied to as create a collection of these.
final twitter page -
Instagram Page
encourage promotion on this site
used to distribute the banners/filter/posters to the audience
used to post the campaign images to show the range non stereotype feminist in one places
used to get hashtag trending
 |
| keep with campaign name/guidelines |
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All the banner and filters are available on the facebook page therefore a link to this page was set up as to distribute this aspect Keeps to campaign branding Promotes the use of the hashtag on this social media site
content uploaded -
hashtag used on this media site to-
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After creating these 3 site it allowed the audience have access to site where they can no download the range of protest banners and posters as to screen print or print these for use in the future protests/walks. It gives the supporters a way to access the materials so they can print and use them as the use of them is how the target audience will see the final outcome.
The aim of this outcome is to create a campaign that promote feminists who do not fit the existing stereotype, show the target audience their definition is fault by creating away of grouping together a mass of contradictory examples, this will be done by sharing, posting and sending of the outcome imager the supporters therefore they need access to these files. These sites give the supporter access to the materials whilst also promoting the hashtag campaign and encourage promotion across these site.
FINAL SITE LINKS
https://twitter.com/Feme_Equality
https://www.instagram.com/feminismmeansequailty/?hl=en
https://www.facebook.com/feminismmeansequailty/
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