505 Design Practise 2 - Studio Brief 2 - Idea

Ideas

- issue with this brief is the target audience will ignore any information related to the topic, how can they be engaged??
- issue audience will have very strong believes on the issue, will react negatively to the forcefully advertising around it 


Interactive

For this brief the aim is to create an outcome that removed the stereotype around feminism. Currently the target audience of the campaign is those with very gendered, defined ideas about this stereotype as to change this/inform them of the true definitions. As to change this opinion an idea is to focus on create an interactive campaign created around the idea of surprising the audience with the true definition of feminism, the aims of this would allowed the audience to understand the believes without forcefully shoving this idea in their face.  

The idea would be based as an interactive campaign as so the audience has input and had decision without just told what the definition is. Allows them to learn based off their own decisions.

ALLOWED THEM TO COME TO THEIR OWN CONCULTION, DOESN'T FORCE VIEWS ON THEM WHICH THEY WOULR REACT NEGATIVETLY TO

-put them in the situation
-allows them to define the outcome
-suited to them
-final outcome defined by their choices
-feel more personal to them
-less forceful

Surprise

This is also as many feminist campaign currently have very feminine visual design style and language which makes the tone of this theme directly apparent the audience, this causes for it to be ignored by the target the audeince directly as they chose to avoid subjects related to this issue. As many of the audience will have strong preconceived ideas of this theme as being against theme or 'men hating' therefor will ignore any design work related this issue straight off.  Due to this, the work will need to ignore this common style/language and create a design piece that doesn't directly relate to the topic via the first impression, it need to engage the audeince first then allowed them interact which causes the expression of the slogan/conclusion.

DONT INCLUDE THE THEME STRAIGHT AWAY as will exclude intended audeince
ALLOW THEM TO ENGAGE DUE TO THIS
THEN AS THEIR ATTENTION IS CAPTURED INFORM

current ideas-
poster campaign/showing males feminist
integrated social media campaign
quiz/surprise campaign