505 Design Practise 2 - Studio Brief 2 - Logo Design

The idea being taken forward for this brief is to create a intergraded social media camping which promotes examples of non stereotypical feminist as to combat the stereotype perception. Social media is a influence cause for this stereotype and is a platform used to voice anti-feminist views therefor will be used as the platform to combat this issue at the source, this is also a medium the target market interactive with daily therefor ensure it will be promoted toward the intended audience.


The campaign aim is to use the different site in different way to promote no stereotypical in the most effective communication on each individual site. To ensure this each sites benefits and difference will be considered in detail as to create the most effective method created around the sites use. As the different sites will use different aspects of the campaign as to appear as a whole campaign there will need to be a brand house style created.

The different campaign elements need to be linked, therefor to do this a name has already been created but as most of these sites work on visual basic a logo will also be created so the audience can recognize the different aspect of the campaign across the medias.  

current logo-

There is already a logo created for feminism which is commonly used in protest ect therefor this will be analyzed to inform the campaign design decisions , could this be used?

 -links to female symbol

-implies the hand is females/reinforces the stereotype

-not to clear to the definition/meaning

An issue trying to be solved by this brief is the idea that only females can be feminist, as this logo show the female symbol without the male this is seen to promote this ideas therefore this logo cannot be used. This implies only females can be feminist and that feminist are females therefor is condictoray to the brief outcome.

sketches-
idea- use equal sign

ideas -
represent protest banners/sign
use equals symbol to represent equality
make it no agressive
make it no gendered
make it bold/readable and strong for protest crowd use


charity logos -

only use a fe colours/one colour
type heavy
sans serif
heavy used of negative space/cut out
not gendered
link to cause via imagery




digital mock ups-

q from this type face is very similar to feminine symbol

Q appears as feminie symbol

 equal symbol is lost

not clear enough, need the means as to explain

 try and more imperfect style hand type to represent the protest banners at the women's march and other protests around this subject

reads as two separate words 

more hand created tone and style give due to due to less harsh terminals, this adds a more warmer personal touch the branding/less harsh

means reads as mans

equal symbolism is lost

very hard to read, takes up a large about of space

not balances

too feminine / no gender less

apply board to represent the protest signs

 -HAND MADE

-CAPITALS/STRONG

final  designs

-too much contrasts, hurts eyes
-equal will not work smaller

feedback on the most effective -