There is a very negative incorrect social stereotypes of what a feminist looks like and is, this is not a true representation and causes people to have negative views towards the term, feminism and feminist due to this.
Social media and other media forms currently express mass amount of negative press around what a feminist is and what feminism is, this portrayal has created a negative stereotype of a feminist as a ‘hairy men hating lesbian’. This has created a stigma around the label, many associated with this social movement receives negative comments, online hate ect.
The aim of this outcome is to produce a product/campaign is to combat the current popular negative stereotype. As to inform the target audeince that feminism/feminist as aimed around equality rather than just at female empowerment or ‘men hating’. The final idea must aim to allowed the audience to realise their current perception are incorrect, but also a way thats allows them learn more about the subject area.
One of the major restriction of this brief is that the final outcome is that in order to express this aim the outcome must keep to the use of positive tones, it mustn’t directly put down or be offensive to anyone with contrasting views whilst fitting with the feminist
ideologies/princples.
feminism - the advocacy of women’s rights on the ground of the equality of the sexes.
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