problem - Social media and other media forms currently express mass negative ideas about what a feminist, this portrayal has created a negative stereotype of a feminist as a 'hairy men hating lesbain' therefor supports of this social movement receive negative comment and hate to the subject.
REMOVE THE STIGMA
People get hate because people don't understand the term and because of the stereotype.
the aim is - To create a product/campaign which the aims of educating about the correct definition of feminism, inform the audience against the current stigma as to combat an this to be excepted rather than the current popular incorrect negative stereotype. To show feminism as a strong viable beliefs aimed around equality rather than just at female empowerment or 'men hating'. The final idea must aim to allowed the audience to realize their current perception are incorrect but in a way thats allows them learn and apply the term to themselves or their believes.
ideas-
social media campaign
quiz idea
poster set
feedback -
quiz idea seem to be done before
social media is the best way to combat the current stereotype as this is where it's promoted
poster set seem to portray the wrong theme due to bauhaus/modernist sexit believes
social media is more current for the audience
posters have been done before but the male feminist idea is good
MEN CAN BE FEMINIST YEAH
target males mostly, i think a lot of males think they can't be feminist due to gender
quiz idea wouldn't stand out on the media site
the outcome need to be more direct than just a poster campaign
poster set are generic, get ignored as there alot
the outcome need to stand out
Due to feedback from this crit the idea that will be taken forward will be to create a intergated social media campaign for the final outcome.
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