The distribution of this campaign is via social media sites, this is as to target the intended audience via their daily interactions but also as to create a campaign that is worldwide as this is worldwide issue and to combat the negative stereotypes in their main medium. Social media have a wide range of negative views on the subject therefor this distribution allows an informative contradictory view to be represented in the same media next to the source.
Twitter was identified as one of the media channels to use to promote this campaign as it one of the most interacted with by the target audience.
How brand advertise on twitter-
twitter self advertising
https://ads.twitter.com/login
Adverts can be paid to be promoted into users feeds by the site it's self, this will then include content on the suer home page increasing the views and allowing the content to be integrated into the selected audience view point. These come up on the user pages as 'promoted' tweets.
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| users feeds like this is where the adverts would be places |
Brand can define the audience they want to target then twitter will only place these adds on the suitable users feed, it's a direct way to ensure the intended audience sees the needed content.
targets the audience needed and aimed for by searching user profile setting
The issue with this method of using the site can be very expensive for the brand and classes as annoying by some users.
examples
hashtags
hashtags are a feature on the site that allow a large amount of tweets related to the same subject are to be searched, group together and also promoted via the trend bar on the site. They have to be one word line, with no spaces phrases that be linked via the hashtag symbol.
These then 'trend' on the site which causes them to pop up on user feeds via this side bar, highlighting current trends or popular subject areas the user can then search. Hashtags also include a link to all the other tweets with the corresponding hashtag label, this is used heavy for Tv show, campaigns, brands new articles and other subjects to use to promote their ideologies.
These can then be paid to be promoted by brands as to increase the brands awareness on the sites like how has been shown here 'promoted by Jacobs'.
campaign aim -
The aim of this campaign is to remove the media stereotype of feminist, this is done by creating a integrated social media campaign over the most used sites allowing feminism supporters to identify as a feminist on their page/profile then share this identification over the sites. The campaign then the highlight a diverse range of feminist on the sites by using these post and shares, this showcases a large amount of supports who do not follow the defined stereotype as to counteract the defined stereotype expressed by the media. By visually showing this rage of feminist that no do not represent the defined stereotype it then combats this social defined idea. This demonstrates to the intended target market that their stereotypes of a feminist are incorrect, and that their friends, followers, people they follow are feminist rather than just the defined idea.
Create a campaign that promote feminists who do not fit the existing stereotype, show the target audience their definition is fault by creating away of grouping together a mass of contradictory examples.
GIVES SUPPORTS A WAY TO IDENTIFY, SHOWS RANGE OF NO STEREOTYPICAL FEMINIST TO THE TARGET MARKET, CONTRODICTS THEIR EXISTING STEREOTYPES VIA GROUPING TOGETHER THE RANGE OF SUPPORTER.
how can this be done on this site?
#FeminismMeansEquality
Currently a Facebook profile picture filter has been created this could also be used on this site, this could be poster on their profile picture or uploaded as tweet image. The facebook banner could also be used on this site.
Hashtags will be the focus of this media promotion, the name of the campaign has already been created as to work as an effective hashtag that cannot be altered by 'trolls'. Research into hashtag shows they group together tweets related to the selected subject area, therefor creating a hashtag for this campaign will allow users imagery or tweets toward this campaign be gather together.
-cannot be changed via trolls
Gathering and displaying this support in one place which can be accessed by any tweet including the hashtag or by search, or by the 'promoted tab' on their home feed will create a documentation of the diverse range of supporter for the cause. This will be done so target audience can see the posts grouped together as a collection of feminists who do not fit the existing stereotype as to contrast their original stereotype. The more feminists the target audience see which contrast their stereotype the more likely they are to realize this is fault.
-target audience can see a range of contrast to the stereotype in one place
The campaign name was created as so the promotional of the campaign is also informative against the misconception and misunderstanding, the hashtag alone will remove this aspect as this is a major causes the false stereotype.
-informs about correct definition
APPLY THIS TO THE RANGE OF PROMOTIONAL WORK
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