For this brief the aim is to document an alphabet of letters found in specified context, this can be in a specialist place or with a selected theme or with an idea. The letter have to be taken from existing text/writing/graffiti ect that can be found and appreciated, these will then be used in a future project . For this project the aim is to research in to the people who create the styles, why the text has been used, why it fix the environment, what it combated and how it works with the surrounding imagery. For this simple secondary research will be conducted to give a brief idea of the situations letters are found in, how people have done this brief before, how people have constructed an alphabet using found type which out it seem mundane and to give a starting idea where image for this project can be found before the theme is selected. This was to open eyes to where type can found all around, how this is created to communicated and the effectiveness of the type.
Secondary Research -
neon signs
as decorative wayfinding
as adverts
as decortive railings
as signage on shops
as an art installation
in tiles/as a memorial sign
as graffiti
disco retro neon type
From this basic type in context research its made clear that type is used heavy in different areas and this type is all design to fit with the style of communication it is used to portray. The type style is effected by the texture, age, audience, purpose and budget of the type, selecting a space that this give a greater range of factors will give a wider range of text style which could be applied to the book. For this book type could all be similar or all be different, or a mixture but this has highlighter the main factors that effect the design of the type, therefore can help when combined with the concept with define the outcome.
IDEAS - diverse type, similar type, type that target an selected audience , time from the same time, type from the same art movement, type with the same budget, type with the same texture/materials, type with different materials, type that differs completely.
Examples of this Brief
This are project of the same or similar briefs that will show how others have interpreted this idea, how diverse the range of ideas that are available. Example to see how others have experimented with this idea to make sure that the solution to the brief isn't something already created and to give idea how to make the outcome more original. How to make the end result of this brief hasn't already been done meaning its a unique solution.
same type (american car letter) but different colours
-would appeal to a target audience interested in american cars/truckers/motorheads
-wide range of clashing colour schemes, unusually bright piece due to this
-colour scheme intrigues as adds interest to a more boring piece
combinations completely different types of text
-no common idea of theme just a collection of type style
-interesting combinations
-wide range of audience anyone interested in type no specific target audience (good or bad?)
- no theme of the type (good or bad??)
-very busy piece in combination
-can't tell what the piece communicated or why due to not seeing the situation used
-wide range of materials, extensive colour scheme, wide range of type styles (san serif and serif, digital and hand) this is all due to the different factors that have effect the use of the text, all the type in there piece have been created to express something different, this means that the text all clashed with no common link seen by the outcome (but can the link be the area??)
-time/movement around when created created effect the style of text used, type can express a time phrase
Places Mainly found -
labels
signs
posters
graffiti
branding
windows
walls
building
floors
posters
warning signs
labels
decoration
This secondary research has highlighted that for this brief type can be taken from almost everywhere, which any purpose but expresses a very different idea, type can be from any surrounding and this will inform the deign idea and concept for this project. Type is all around this can be documented via the project, finding the amount of type will not be the limitation of this brief. The type theme could express differet themes
-purposes
-budget
-cost
-time period
-audience
-place
-material
THEMES FOR CONCEPTS FOR THE ALPHABET
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