Studio Brief 2 - Information Design, Presentation

Studio Brief 2 - Information Design, Final Evaluation

_{Evaluation Information Design}

_{As of my last project I didn’t research the subject area I picked first to make sure it was suitable for this brief I investigated a larger amount into the TV licensing rules and how it works to check I could apply this information to a leaflet.  After research all the information that was available for the original online source as the video didn’t include` many different facts, the next step was to select a target audience as a first year university student myself I have had issues with tv licensing rule and understand it because of this I felt a leaflet that was aim at my age group is needed. This would influence the design, layout and tone of voice of the leaflet so I then research into how tv licensing is display currently to student as well as adverts that target student specially to allow me to see what appeal to the target market and how this is shown. This set a few rules for my designs I needed to make sure it would appeal to the target audience a follow steps to ensure this.}

_{In the last project I created 4 design ideas and developed all 4 to come to a fair conclusion about with to use but for this leaflet I need to leave myself more time to develop my ideas to make sure the final resolution is of a higher quality. So for this brief I created design sketch for the crit then mock up the most popular idea and had more time to develop this into a resolution I was happy with as a piece of design. The crit back influence my design decisions whilst giving me constant improvements to my leaflet, as the crit was with a group of student that where my target market this meant they were even more useful as they gave me direct primary feedback to my idea and how the audience perceived them. Having constantly crit of my work allowed me to get fresh options on my ideas and mock up as well as pointed out a lot of mistakes, which I could then change before my final outcome.}

_{Production and distribution, for the distribution of the leaflet it will be handed out at different fresher’s events and places that students will visit eg bars/club, along with in all halls of residents for universities across the country as this will make sure that every student who moves into a hall that’s needs a license has access to the leaflet and therefore the need information. As for the last brief I didn’t think about the production of the final resolution much for this one I have experimented with different stock choices when I create samples printed on different materials to make sure I selected the most suitable for the final outcome. the issues with printing was the final resolution where printed slightly off, the back and the front don’t line up this mean that cutting and shapes are slightly different , if this was a professional brief I would have gone to a different printed so it was done more professional in a way that would have lined up the designs perfectly.}

Studio Brief 2 - Information Design, Stock

STOCK

As this leaflet will take the form of  flyer the stock used in this met be very sturdy strong thick paper that can be mass produced, the leaflets will be sent out to every student in the Uk and also handed out at different events e.g. Fresher Fairs therefore they will need to be produced on a mass scale. Being produced on a mass scale means the stock met be strong but relatively cheap, because of this the stock investigated where first of all from GF SMITH as this company sells a range of colour and thickness relatively cheaply. I looked at different shades of white, different textures and different thickness to see which i felt was most appropriate.

First Samples -
(free sample pack)

Over all i felt he texture paper with different embossing wouldn't work as it would cause the colours in the leaflet to change slightly and didn't suit the modern contemporary style of my leaflet, the shades of brown in the cover added am aged effect but this contradicted my tone of voice.

GF SMITH - PLIKE WHITE 200 GSM

This bright white was more suitable the leaflet as it would allow the colour to be vivre and bright which fits with the ideology of the design to make it stand out and seem more modern as these styles are uses more in the current trends and in the existing adverts that appeal tot he target audience. This was the thinness sample i received as i wanted to see i the texture felt string enough to hold up the design but it seem very flopping and lose which would work for a more folded leaflet, as my is just a double sided flyer i feel a higher GSM will be more appropriate for this brief to make it more like the texture used in my primary research therefore the 330 GSM will be used instead.

GF SMITH - PLIKE WHITE 330 GSM

After selecting which stock to use for the final leaflet i order 4 A4 size sheets of the selected GF smith Plike white in 330gsm but realised as they didn't come 4 days before the deadline that i needed to get my work printed so i would have to use another stock available in uni, this stock is also cheaper for mass production and has different GSM and finishes, i created some experiments with my leaflet design before i printed the final leaflets to see how the stock work with my designs and how the colour reacts to the paper. 

-create samples before final print on different stock to see which works better

SAMPLES

ANTALIS OLIN DIGITAL REGULAR HIGH WHITE 200GSM (UNCOATED)

plain white slightly thick stock, would enhance colour and give the same finish as the research pieces aim at the same audience, mass produceable, cheap, matt finish

ANTALIS OLIN DIGITAL REGULAR HIGH WHITE 300GSM (UNCOATED)

plain white thick stock, would enhance colour and give the same finish as the research pieces aim at the same audience, mass produceable, slightly cheap, matt finish, gives design a more sturdy style that works well to make it sen more durable/less easily damaged

ANTALIS DIGTAL I PRINT SILK 300GSM (COATED)

plain white thick glossy stock, gloss finish enhances the look of the piece makes the colours more lively. fits with the idea of the leaflet being modern as it gives a compere tray fell because this style is used by more upperclass magazines, slightly more expensive but gives a better feel to the a paper. would stand out against the rest of the leaflet because of the unique feel due to the different finish, looks more professional because the over all feel is more 

Coated vs Uncoated 

'Coated paper has a glossy or matte finish. Coated paper is generally very smooth and can be either very shiny (high gloss) or have a subtle shine (matte). Either way, coated paper will have a great effect on the appearance and usefulness of the printed item. Coated paper is more resistant to dirt, moisture and wear. It also makes the printed material more shiny. That is why it is generally used in the printing of magazines, book covers, glossy photos and art books. Coating restricts the amount of ink that is absorbed by the paper and how the ink bleeds into the paper. This is desirable for sharp and complex images as the ink stays on top of the paper and will not wick or bleed reducing the sharpness of the printed material.'

-coated with make the colours stronger due to the lack of bleed

-created clearer image 

-stronger print

-more expensive

-associated with more professional ascetically pleasing graphic design 

-uses to add a more professional look

-more informal 

 'Uncoated Generally more absorbent of ink than a coated paper, like its namesake, uncoated paper does not have a coating. It is generally not as smooth as coated paper and tends to be more porous. Uncoated paper is generally used for letterhead, envelopes and printed material that is aiming for a more prestigious or elegant look. College and University booklets, real estate brochures and menus for elegant restaurants are generally printed on uncoated paper to give them a prestigious feel.'

-cheaper
-more like research
-more formal
-more serious

Overall the finish that fits the tone of voice more swell as the concepts of the design is the coated flossy stock, this is because its causes a stronger more clear print that fits with the theme of modern design because this is the most commonly uses stock in the new age. It also feels more informal yet professional due to the associations with existing products that use it e.g. magazines, photos, book covers. The print samples look best on this stock as they seem cleaner due to the less absorbent stock which causes the ink to bleed less. The glossy finish makes them look more professional as this couldn't be created by a cheaper company, it  also makes the leaflet's stand out against the research conducted into different leaflet aimed at students as they use the cheaper uncoated stock, this will help the design grab their attention which is needed as they will receive a large amour of flyers. This flue needs to appeal more professional, stand out, have crisp modern design and seem serious, this finish helps apply these.

Studio Brief 2 - Information Design , Final Ideas

FINAL IDEAS

Studio Brief 2 - Infomation Design - Back Design

Back Design Process

design ideas

infomation needed-

- license is only needed for LIVE tv

- any device that uses LIVE tv needs one

- cost £145.50 a year

- can be paid at the connivence of the student (weekly, monthly,quarterly, yearly)

- parents license doesn't cover students way from home

- online not live tv shows don't need a licence

- one in five students who are check need one (they will be fined)

- against the law

- face prosecution, fine (£1,000), court appearance

- refund of £37 if paid by the end of October (reducing the fine to £108.50)

- fine doesn't include the legal costs

- 3 different ways of catching people

- they can specifically target selected addresses

- contact online via www.tvlicensing.co.uk/cs/contact-us/index.app

- by telephone 03007906144

size - 

11.3 cm by 21 cm

template -

sketches- 

experiments- 

information change to - 
- Any device that uses LIVE tv needs one
- Only costa £145.50 a year
- Can be paid at your convince student (weekly, monthly,quarterly, yearly)
- Parents license doesn't cover students way from home
- Online not live tv shows don't need a licence
- 1 in 5 students who are investigated are fined
- Its against the law so you face prosecution, fine (£1,000), court appearance, fine doesn't include the legal costs
- There is a refund of £37 if paid by the end of October (reducing the fine to only £108.50)
- Theres 3 different ways of catching students and we can specifically target selected addresses
- Contact online via 
www.tvlicensing.co.uk/cs/contact-us

simplified to make it easer to read whist also made more personal  by using 'you' rather than 'people' so the audience feel its directed at them rather than a random audience, making it more direct so its more targeted at the audience therefore causing the audience to be more worried so they investigated the fine more. (tone of voice changed, more simple and personal)

For the back design the idea was to keep it very simple and the main focus be on just the text, the back would be a lot more text heavy than the front as this style is seen in my research and the audience will be used to turning over the leaflet and having the information on the back because of this it should follow the same design style. I experimented with many different typefaces on the back of the leaflet, theory i have research said that only a few typeface should be used and they should be similar, this influenced my typeface decisions. 

body text - 

Sans serif more legeiable whist fitting the idea of being more modern for a younger audience, also make it seem more casual which will attract the audience more because its informing in a less serious/scary way, text seems less daunting because of the casual curved edge typeface style.
1st text (helvetica) is easier to read because of the higher x height which means it can be read smaller but seem bigger so its still legible, this will also make it easier read from a distance or at a glance. As helvetica also has no theme on its own it makes the text seem unbiased causing it to stay neutral which makes it easier to read as there isn't any defining feature that distract from the meaning and purpose of the text.

-need to get rid of widows and orphans in body text

Idea of separating the web address and phone number is to make them stand out more against the body of text,  is as this is the most important informative part of the text that whist being the main part the audience will look for. If there is any confusion or issues these will be the first things the audience looks for so they need to be visible and clear from the first glance. This uses the same colour scheme and layout style as the front of the leaflet to make it look more cohesive as a document and show the audience direction though the information (theory research). At first the telephone number was just included but this was changed to include both as many students/teenagers prefer to use the web to find information and will have more excess to this source in the digital age, they may be charged for phone calls where the web is free.

more experiments -

In the first experiment here the image doesn't relate to this page so isn’t needed, just adds more unnecessary detail to the design which becomes because of the colour standing out as its brighter then becomes the focal point so this is dismissed. Also the idea of using helvetica as the body text was dismissed after this design as it seem very compacted, the text looks more complicated than is its and this doesn't work for the tone of voice the leaflet is portraying, so there are more experimented done with the other suitable typeface Gills Sans, this is a more spacious typeface and as i research it found it was created to be legeiable for smaller text on poster ect so is very suitable for my design.  ‘gill sans was intended as a display typeface that could be used for posters and advertisements, as well as for the text of documents that need to be clearly legible at small sizes or from a distance, such as book blurbs, timetables and price lists’ This typeface face was created for the purpose of adverts and  poster therefore is very suitable for a leaflet aim a an audience that will be associated with this style of graphic design more. 

The '£1000' has been tested larger as this is one of the main facts that will persuade the students to buy a license because this is what they will be scared off, i'll collect feedback to see if this works as i'm not sure if it makes the design over complicated.i have also experiment with removing the white background behind the body text, this breaker the layout up into text, title and finishing line as well as gives more contrast between the coloured background and the black body text making it more readable and simpler to focus on therefore this will be use. 

'VITAL' has been removed as i received feedback saying this was just too much text, the layout is very text heavy so the design needed to be simplified therefore any un needed information was stripped back.

Most successful design compared to the front - 

Setting them out like this gave the audience a chance to see how the layout works in comparison to the front of the leaflet, gives a better setting for the leaflet as it will allow them to see how it will be display in its purpose

feedback -
'information is spelt wrong but i prefer the more simple one'
'the more simple one is easier to read'
'the highlighted information makes me focus on just that, not read the rest'
'its good you have all the details, website looks better bigger'
'looks better without the red as its distracting, theres not direct order of information'

fixes -

final set back and front -

feedback-
'costs is spelt costas'
'dominoes is spelt wrong'
these will be changed in the final designs