STOCK
As this leaflet will take the form of flyer the stock used in this met be very sturdy strong thick paper that can be mass produced, the leaflets will be sent out to every student in the Uk and also handed out at different events e.g. Fresher Fairs therefore they will need to be produced on a mass scale. Being produced on a mass scale means the stock met be strong but relatively cheap, because of this the stock investigated where first of all from GF SMITH as this company sells a range of colour and thickness relatively cheaply. I looked at different shades of white, different textures and different thickness to see which i felt was most appropriate.
First Samples -
(free sample pack)
Over all i felt he texture paper with different embossing wouldn't work as it would cause the colours in the leaflet to change slightly and didn't suit the modern contemporary style of my leaflet, the shades of brown in the cover added am aged effect but this contradicted my tone of voice.
GF SMITH - PLIKE WHITE 200 GSM
This bright white was more suitable the leaflet as it would allow the colour to be vivre and bright which fits with the ideology of the design to make it stand out and seem more modern as these styles are uses more in the current trends and in the existing adverts that appeal tot he target audience. This was the thinness sample i received as i wanted to see i the texture felt string enough to hold up the design but it seem very flopping and lose which would work for a more folded leaflet, as my is just a double sided flyer i feel a higher GSM will be more appropriate for this brief to make it more like the texture used in my primary research therefore the 330 GSM will be used instead.
GF SMITH - PLIKE WHITE 330 GSM
After selecting which stock to use for the final leaflet i order 4 A4 size sheets of the selected GF smith Plike white in 330gsm but realised as they didn't come 4 days before the deadline that i needed to get my work printed so i would have to use another stock available in uni, this stock is also cheaper for mass production and has different GSM and finishes, i created some experiments with my leaflet design before i printed the final leaflets to see how the stock work with my designs and how the colour reacts to the paper.
-create samples before final print on different stock to see which works better
SAMPLES
ANTALIS OLIN DIGITAL REGULAR HIGH WHITE 200GSM (UNCOATED)
plain white slightly thick stock, would enhance colour and give the same finish as the research pieces aim at the same audience, mass produceable, cheap, matt finish
ANTALIS OLIN DIGITAL REGULAR HIGH WHITE 300GSM (UNCOATED)
plain white thick stock, would enhance colour and give the same finish as the research pieces aim at the same audience, mass produceable, slightly cheap, matt finish, gives design a more sturdy style that works well to make it sen more durable/less easily damaged
ANTALIS DIGTAL I PRINT SILK 300GSM (COATED)
plain white thick glossy stock, gloss finish enhances the look of the piece makes the colours more lively. fits with the idea of the leaflet being modern as it gives a compere tray fell because this style is used by more upperclass magazines, slightly more expensive but gives a better feel to the a paper. would stand out against the rest of the leaflet because of the unique feel due to the different finish, looks more professional because the over all feel is more
Coated vs Uncoated
'Coated paper has a glossy or matte finish. Coated paper is generally very smooth and can be either very shiny (high gloss) or have a subtle shine (matte). Either way, coated paper will have a great effect on the appearance and usefulness of the printed item. Coated paper is more resistant to dirt, moisture and wear. It also makes the printed material more shiny. That is why it is generally used in the printing of magazines, book covers, glossy photos and art books. Coating restricts the amount of ink that is absorbed by the paper and how the ink bleeds into the paper. This is desirable for sharp and complex images as the ink stays on top of the paper and will not wick or bleed reducing the sharpness of the printed material.'
-coated with make the colours stronger due to the lack of bleed
-created clearer image
-stronger print
-more expensive
-associated with more professional ascetically pleasing graphic design
-uses to add a more professional look
-more informal
'Uncoated Generally more absorbent of ink than a coated paper, like its namesake, uncoated paper does not have a coating. It is generally not as smooth as coated paper and tends to be more porous. Uncoated paper is generally used for letterhead, envelopes and printed material that is aiming for a more prestigious or elegant look. College and University booklets, real estate brochures and menus for elegant restaurants are generally printed on uncoated paper to give them a prestigious feel.'
-cheaper-more like research
-more formal
-more serious
Overall the finish that fits the tone of voice more swell as the concepts of the design is the coated flossy stock, this is because its causes a stronger more clear print that fits with the theme of modern design because this is the most commonly uses stock in the new age. It also feels more informal yet professional due to the associations with existing products that use it e.g. magazines, photos, book covers. The print samples look best on this stock as they seem cleaner due to the less absorbent stock which causes the ink to bleed less. The glossy finish makes them look more professional as this couldn't be created by a cheaper company, it also makes the leaflet's stand out against the research conducted into different leaflet aimed at students as they use the cheaper uncoated stock, this will help the design grab their attention which is needed as they will receive a large amour of flyers. This flue needs to appeal more professional, stand out, have crisp modern design and seem serious, this finish helps apply these.
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