since the video didn't include many official facts the needed information for the leaflet needed to be source from the most accurate website available to insure the data is correct and relevant therefore informative.
DETAILS VIA OFFICAL WEBSITES
for the research into the statics and the information about TV licensing for the leaflet context t the direct and most informative website would be the official TV licensing company, this will deal with the most common the issues and confusion about TV licensing and chase up cases with the correct data. The information online will be the most up to date data available therefore the most currently relevant, it will be the best way to source the most accurate data and facts which is the most suitable for this brief.
The selected highlighted information is most important data and facts, this will be the main content for the leaflet design and the basis for the purpose. Analyzing and selecting which is the most relavent for the student target audience will allow the booklet to be the more simple and easy to process as this a confusing subject that needs to be simplified as much as possible. It will allow it to be design directly for the audience and just keep it related to them, remove the over powering details that may confuse them while showing them the basic.The source information is official therefore reliable so the leaflet is correct and informs directly, this company will deal with the fines ect so therefore will stick to this data as their guide lines.
INFORMATION
- license is only needed for LIVE tv
- any device that uses LIVE tv needs one
- colour TV licences cost £145.50 a year
- can be paid at the connivence of the student (weekly, monthly,quarterly, yearly)
- they only offer year licenses
- hall licences don't cover rooms for students
- only for as they are being aired
- rooms need to be covered by their own licences plugged in, watching, or RECORDING
- tvs in communal areas are probably already covered by the halls licence
- parents license doesn't cover students way from home
- need to check the rules
- tv license company may pay a visit to check students who say they don't need them
- online tv show don't need a licence
- before or after they have been shown don't need one
- students have to contact the tv licence company to tell them they don't need one (or they will be investigated)
- one in five students who are check need one (they will be fined)
- pay via credit/debit card via website
- pay by post
- via saving card
- over the counter at a pay point
- against the law
- face prosecution, fine (£1,000), court appearance
- refund of £37 if paid by the end of October (reducing the fine to £108.50)
- fine doesn't include the legal costs
- 3 different ways of catching people
- they can specifically target selected addresses
- still check if said no needed
- contact online via www.tvlicensing.co.uk/cs/contact-us/index.app
- by telephone 03007906144
- opening hours monday to friday - 8:30 to 18:30, saturday - 8:30 to 13:00
- address TV licensing, Darlington, DL98 1TL
INFOMATION HIERARACHY
This is a collection of the raw data found on the website about student tv licences via the official, this will be the context for the leaflet. The information is highlighted in different colours with a corresponding code that show which information is the most needed and the most relevant, this will allow a hierarch of information to be created for the leaflet. The key shows which of the infomation is the most needed and significant for the success communication of the leaflet, these are the facts that will be needed by the audience the most and informs them the most.
primary data collection
'which do you feel is the most important, select 5'
These have been selected by a group of the leaflets target audience, it is the opinions a group of student at university what they most needed to know about TV licensing when they first moved and what they need to know now. This survey was created by handing out a copy of the raw date fact sheet and asking a group of 30 student to select the information they found the most useful and important. Using the target audience to inform the data included as the content for the leaflet allows it to be more focused on them and their needs, it gives the target audience what they need to know and allows the design to be focused around this. Receiving feedback gave the selected information that is needed as a basis to allow the project to communicate the aim effectively. By asking people what they needed to know now aswell as what they needed to know when they first moved to uni will allow the content to work for all students but focusing mostly at the time they need it the most (which is when the first move). To make sure the subjects could recall when the first move the uni the feedback was taken from first year student that are only a few months into uni, this made it more relevant to the target audience of the leaflet but also make sure the leaflet communicate the needed facts.
The hierarchy of the information will effect the design of the leaflet as it will have to focus more on the most important, the purpose of the leaflet will be to make this clear and communicate though a design that appeal to the target audience. The layout of the leaflet will have to make the most important information the clearest , applying principle of Visual Hierarchy to the design will allow the audience to read the most important facts first. This is a selection of the hierarchy of information that will be apply to this principle.
visual hierarchy theory
visual hierarchy: when we look at visual information, we look for hierarchy because it helps us sort what is most important
https://99designs.com/designer-blog/2014/06/09/6-principles-of-visual-hierarchy/
page scanning patterns -
for the research into the statics and the information about TV licensing for the leaflet context t the direct and most informative website would be the official TV licensing company, this will deal with the most common the issues and confusion about TV licensing and chase up cases with the correct data. The information online will be the most up to date data available therefore the most currently relevant, it will be the best way to source the most accurate data and facts which is the most suitable for this brief.
The selected highlighted information is most important data and facts, this will be the main content for the leaflet design and the basis for the purpose. Analyzing and selecting which is the most relavent for the student target audience will allow the booklet to be the more simple and easy to process as this a confusing subject that needs to be simplified as much as possible. It will allow it to be design directly for the audience and just keep it related to them, remove the over powering details that may confuse them while showing them the basic.The source information is official therefore reliable so the leaflet is correct and informs directly, this company will deal with the fines ect so therefore will stick to this data as their guide lines.
INFORMATION
- a large amount of selected addresses need more than one tv licenses, this includes students.
- black and white TV licenses are available but statically less popular.
- license is only needed for LIVE tv
- any device that uses LIVE tv needs one
- colour TV licences cost £145.50 a year
- can be paid at the connivence of the student (weekly, monthly,quarterly, yearly)
- they only offer year licenses
- hall licences don't cover rooms for students
- rooms need to be covered by their own licences plugged in, watching, or RECORDING
- tvs in communal areas are probably already covered by the halls licence
- parents license doesn't cover students way from home
- need to check the rules
- tv license company may pay a visit to check students who say they don't need them
- before or after they have been shown don't need one
- students have to contact the tv licence company to tell them they don't need one (or they will be investigated)
- one in five students who are check need one (they will be fined)
- pay via credit/debit card via website
- pay by post
- via saving card
- over the counter at a pay point
- against the law
- face prosecution, fine (£1,000), court appearance
- refund of £37 if paid by the end of October (reducing the fine to £108.50)
- fine doesn't include the legal costs
- 3 different ways of catching people
- they can specifically target selected addresses
- still check if said no needed
- contact online via www.tvlicensing.co.uk/cs/contact-us/index.app
- by telephone 03007906144
- opening hours monday to friday - 8:30 to 18:30, saturday - 8:30 to 13:00
- address TV licensing, Darlington, DL98 1TL
INFOMATION HIERARACHY
This is a collection of the raw data found on the website about student tv licences via the official, this will be the context for the leaflet. The information is highlighted in different colours with a corresponding code that show which information is the most needed and the most relevant, this will allow a hierarch of information to be created for the leaflet. The key shows which of the infomation is the most needed and significant for the success communication of the leaflet, these are the facts that will be needed by the audience the most and informs them the most.
primary data collection
'which do you feel is the most important, select 5'
These have been selected by a group of the leaflets target audience, it is the opinions a group of student at university what they most needed to know about TV licensing when they first moved and what they need to know now. This survey was created by handing out a copy of the raw date fact sheet and asking a group of 30 student to select the information they found the most useful and important. Using the target audience to inform the data included as the content for the leaflet allows it to be more focused on them and their needs, it gives the target audience what they need to know and allows the design to be focused around this. Receiving feedback gave the selected information that is needed as a basis to allow the project to communicate the aim effectively. By asking people what they needed to know now aswell as what they needed to know when they first moved to uni will allow the content to work for all students but focusing mostly at the time they need it the most (which is when the first move). To make sure the subjects could recall when the first move the uni the feedback was taken from first year student that are only a few months into uni, this made it more relevant to the target audience of the leaflet but also make sure the leaflet communicate the needed facts.
The hierarchy of the information will effect the design of the leaflet as it will have to focus more on the most important, the purpose of the leaflet will be to make this clear and communicate though a design that appeal to the target audience. The layout of the leaflet will have to make the most important information the clearest , applying principle of Visual Hierarchy to the design will allow the audience to read the most important facts first. This is a selection of the hierarchy of information that will be apply to this principle.
visual hierarchy theory
visual hierarchy: when we look at visual information, we look for hierarchy because it helps us sort what is most important
https://99designs.com/designer-blog/2014/06/09/6-principles-of-visual-hierarchy/
page scanning patterns -
‘All cultures read from the top down and most cultures read from left to right. But while that knowledge is important for page design, designers know the task is much more complex.
Recent studies have shown that people first scan a page to get a sense of whether they are interested, before committing to read it. Scanning patterns tend to take one of two shapes, “F” and “Z,” and you can take advantage of this in your design.
F-patterns apply to traditional, text-heavy pages like articles or blog posts. A reader scans down the left side of the page, looking for interesting key words in left-aligned headings or initial topic sentences, then stopping and reading (to the right) when he or she comes to something interesting. The result looks something like an F (or E, or something with even more horizontal bars; but the “F” term has stuck).
How can you utilize this? Align your important information left and make use of short, bolded headlines, bullet points and other such attention-grabbers to break up paragraph block’
this relate to design of the leaflet therefore will inform the way layout the information, make sure the readers eye is draw to the most important data and facts first, apply this principle to the basis of the design will allow it to be more communicative and useful for the audience.
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