Studio Brief 2 - Information Design - Experiment Designs

Simple mock ups for the front of the leaflet design, based on design ideas-

ideas - 
one/two sided none folded leaflet will work best
information on one side, title and simple design on the other
type needs to be san serif
capital letters are uses more
modern type faces with larger/different kerning 
simple layout
guide the reader via straight forward layout
use imagery but don't relay on it
text main focus

design sketches -

design sketch mock up -  

Simple design showing the pizza created by using a large pizza over the different sizes text, the text is different sizes and kerning to allow it to fit in a tower form to reflect the theme of the leaflet. The text is created in a box that gives a lot of white space around to simplify the design reflecting the idea the context is simple.

Overall the feedback i got from these ideas was the the most popular and effective was the 3rd design therefore the next step is to use the elements of this design and play around with different mock up to create the final pizza design which will then become the layout stencil for the other in the design in the set. Create a house style then apply the different context to the leaflet. 

these are mockup that were created then a survey was created and asked a group of first year students to select the one they felt was the most readable, direct, legible and which design appeal to them the most-

survey results 

colour scheme used 

research informed decision
- between 3-5 colour per leaflet only
- can use different shades
- no bright colours more neutrals
- use contrasting colours to draw attention and be legible
- use colours that contrast the background/stand out against it
After the research into the theory of  how to create an infographic one the of the key facts was the keep the colour scheme between 3 to 4 colours for each idea. This is why the basic colour scheme here was selected, thought the theory said no to use bright colours i have tried to dull down slightly the shaded used, make them darker but no so dark as its still clear what they represent. It uses the main colour associated with pizza and have the idea to make each of the different leaflet int eh set a different colour so them combine together to create a set more, this will give  feeling of harmony between the design as them will match better and come together more. It will also help to define the different leaflets as each will have its own colour scheme that can be experimented with.


created the pizza-

research information decisions
- not the main focus
- simple
- never distract
- multilingual
- universal
the pizza vector was created for this piece as the idea was to have a illustration that was as simple as possible, this would mean it could be uses at all sizes but also wouldn't distract too much from the idea of the leaflet. The main focus wasn't suppose to be the image but what the image was representing, because of this i created my own image that would fill my needs as simple but obvious, also then i had more control over how it looked and how it was formed. this will be the same simple style that i used of all the pictograms in the leaflets.


font - 

research information decisions
 - legible
- match the style of the communication/tone of voice
- combine similar styles 
- simple and clear
- clean and legible font sizes only, if cant be read point less
- less is more
- uses a small amount of type
- use a small amount of typefaces
- make the headline big





 Futura is a fully developed geometric sans-serif typeface designed by Paul Renner. Designed in 1927 but commercially released in 1936. The letterforms were designed to be representative of visual elements of the Bauhaus philosophy. It uses strokes of even weight, perfect circles and isosceles triangles as the basis of the shape. It become popular as a typeface in the 20th century and has been widely used in modernism and over movements since then, its seen as one of the most popular san serif fonts uses by many different brands and companies. Futura is used by brands like Absolut vodka, Dominoes Pizza and Red Bull, these are brand aimed at the same target market as this leaflet, this show its a type that appeals to them and is seen as current with is important as the tone of the leaflet needs to be  a contemporary modern style. Futura remains one of the most used sans-serif fonts today with no signs of slowing down