design sketches -
192 FOOT DOMINOES PIZZA TOWER
11 LARGE BUCKETS OF SMIRNOFF VODKA
3.5 TUBS OF STRONGBOW CIDER
6 SHOPPING TROLLEYS OF POT NOODLE
Set Experiments-
CIDER
PIZZA
VODKA
POT NOODLE
FULL SET
'I think you've really designed for your target well and you can tell they're a cohesive set. 'm not sure how I feel about the bottom part about the to license though, I think there might need to be more space above it'
'Yes I agree, its really strong Beth and you can definitely see how it fits the target audience, the bottom bit I think needs to be more dominant because it is only that bit that actually tells you its about how its a tv license’
'This is actually perfect for uni students because this is what most of them care about! On the pizza one, I'm reading 'TO WER' instead of 'TOWER'. '
'It's so aestheticly nice'
'They do look good. Looks like the "keep calm and Carry on" format'
This was the overall view i had in my crit when i showed the target audience the designs as set, because of this i decide to experiment more with the bottom part of the leaflet. Also the overall feeling was that as ‘or 1 tv licensing fine’ is the main part of the concept this needs to be bigger whilst having more attention drawn too it. The layout changed would changed the shape of the leaflet as now it would be longer to include this need change, i looked back to my secondary reproach and found one of the leaflet was 11.3 cm by 21 cm so i changed the shape to this and played around with the features to create the further developed leaflet design. After i did this i then got more feedback that agree this looked better whilst fitting the idea more as now its clear what the choice is.Also the red used shows danger as it used in warning signs/danger signs mostly which added to the aim of making the leaflet have slightly scary tone of voice which is needed.
Fixes -
tower fix -
selected 4 for the final idea because -
red contrast more against over type colour
fits with simple colour scheme theory
imply danger
no lines included on bottom type to make it stand as separate from above text, less decrotive more serious,
works better as a fuller imager on one side as makes for a full sentence
bright red drabs the attention of the audience show its a warning because this colour is associated with danger/warning signs
FINE is the largest word is the main focal point of the leaflet, this is the important information this make it relvent.
as a set -
feedback -
'Love it like this, much more organised'
'Second one looks like it has a lighter background but apart from that they look better’
'Looks good how the bottom is red, seems more attention grabbing like dangerous'
'Maybe move the pizzas down abit? make it fit the grid better'
fixes-
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