Studio Brief 2 - Information Design, Final Evaluation

_{Evaluation Information Design}

_{As of my last project I didn’t research the subject area I picked first to make sure it was suitable for this brief I investigated a larger amount into the TV licensing rules and how it works to check I could apply this information to a leaflet.  After research all the information that was available for the original online source as the video didn’t include` many different facts, the next step was to select a target audience as a first year university student myself I have had issues with tv licensing rule and understand it because of this I felt a leaflet that was aim at my age group is needed. This would influence the design, layout and tone of voice of the leaflet so I then research into how tv licensing is display currently to student as well as adverts that target student specially to allow me to see what appeal to the target market and how this is shown. This set a few rules for my designs I needed to make sure it would appeal to the target audience a follow steps to ensure this.}

_{In the last project I created 4 design ideas and developed all 4 to come to a fair conclusion about with to use but for this leaflet I need to leave myself more time to develop my ideas to make sure the final resolution is of a higher quality. So for this brief I created design sketch for the crit then mock up the most popular idea and had more time to develop this into a resolution I was happy with as a piece of design. The crit back influence my design decisions whilst giving me constant improvements to my leaflet, as the crit was with a group of student that where my target market this meant they were even more useful as they gave me direct primary feedback to my idea and how the audience perceived them. Having constantly crit of my work allowed me to get fresh options on my ideas and mock up as well as pointed out a lot of mistakes, which I could then change before my final outcome.}

_{Production and distribution, for the distribution of the leaflet it will be handed out at different fresher’s events and places that students will visit eg bars/club, along with in all halls of residents for universities across the country as this will make sure that every student who moves into a hall that’s needs a license has access to the leaflet and therefore the need information. As for the last brief I didn’t think about the production of the final resolution much for this one I have experimented with different stock choices when I create samples printed on different materials to make sure I selected the most suitable for the final outcome. the issues with printing was the final resolution where printed slightly off, the back and the front don’t line up this mean that cutting and shapes are slightly different , if this was a professional brief I would have gone to a different printed so it was done more professional in a way that would have lined up the designs perfectly.}