Studio Practice : Studio Brief 2 - Infomation Design

Back Design Process

design ideas

infomation needed-

- license is only needed for LIVE tv

- any device that uses LIVE tv needs one

- cost £145.50 a year

- can be paid at the connivence of the student (weekly, monthly,quarterly, yearly)

- parents license doesn't cover students way from home

- online not live tv shows don't need a licence

- one in five students who are check need one (they will be fined)

- against the law

- face prosecution, fine (£1,000), court appearance

- refund of £37 if paid by the end of October (reducing the fine to £108.50)

- fine doesn't include the legal costs

- 3 different ways of catching people

- they can specifically target selected addresses

- contact online via www.tvlicensing.co.uk/cs/contact-us/index.app

- by telephone 03007906144

size -

11.3 cm by 21 cm

template -

sketches-

experiments-

information change to -
- Any device that uses LIVE tv needs one
- Only costa £145.50 a year
- Can be paid at your convince student (weekly, monthly,quarterly, yearly)
- Parents license doesn't cover students way from home
- Online not live tv shows don't need a licence
- 1 in 5 students who are investigated are fined
- Its against the law so you face prosecution, fine (£1,000), court appearance, fine doesn't include the legal costs
- There is a refund of £37 if paid by the end of October (reducing the fine to only £108.50)
- Theres 3 different ways of catching students and we can specifically target selected addresses
- Contact online via
www.tvlicensing.co.uk/cs/contact-us

simplified to make it easer to read whist also made more personal by using 'you' rather than 'people' so the audience feel its directed at them rather than a random audience, making it more direct so its more targeted at the audience therefore causing the audience to be more worried so they investigated the fine more. (tone of voice changed, more simple and personal)

For the back design the idea was to keep it very simple and the main focus be on just the text, the back would be a lot more text heavy than the front as this style is seen in my research and the audience will be used to turning over the leaflet and having the information on the back because of this it should follow the same design style. I experimented with many different typefaces on the back of the leaflet, theory i have research said that only a few typeface should be used and they should be similar, this influenced my typeface decisions.

body text -

Sans serif more legeiable whist fitting the idea of being more modern for a younger audience, also make it seem more casual which will attract the audience more because its informing in a less serious/scary way, text seems less daunting because of the casual curved edge typeface style.
1st text (helvetica) is easier to read because of the higher x height which means it can be read smaller but seem bigger so its still legible, this will also make it easier read from a distance or at a glance. As helvetica also has no theme on its own it makes the text seem unbiased causing it to stay neutral which makes it easier to read as there isn't any defining feature that distract from the meaning and purpose of the text.

-need to get rid of widows and orphans in body text

Idea of separating the web address and phone number is to make them stand out more against the body of text, is as this is the most important informative part of the text that whist being the main part the audience will look for. If there is any confusion or issues these will be the first things the audience looks for so they need to be visible and clear from the first glance. This uses the same colour scheme and layout style as the front of the leaflet to make it look more cohesive as a document and show the audience direction though the information (theory research). At first the telephone number was just included but this was changed to include both as many students/teenagers prefer to use the web to find information and will have more excess to this source in the digital age, they may be charged for phone calls where the web is free.

more experiments -

In the first experiment here the image doesn't relate to this page so isn’t needed, just adds more unnecessary detail to the design which becomes because of the colour standing out as its brighter then becomes the focal point so this is dismissed. Also the idea of using helvetica as the body text was dismissed after this design as it seem very compacted, the text looks more complicated than is its and this doesn't work for the tone of voice the leaflet is portraying, so there are more experimented done with the other suitable typeface Gills Sans, this is a more spacious typeface and as i research it found it was created to be legeiable for smaller text on poster ect so is very suitable for my design. ‘gill sans was intended as a display typeface that could be used for posters and advertisements, as well as for the text of documents that need to be clearly legible at small sizes or from a distance, such as book blurbs, timetables and price lists’ This typeface face was created for the purpose of adverts and poster therefore is very suitable for a leaflet aim a an audience that will be associated with this style of graphic design more.

The '£1000' has been tested larger as this is one of the main facts that will persuade the students to buy a license because this is what they will be scared off, i'll collect feedback to see if this works as i'm not sure if it makes the design over complicated.i have also experiment with removing the white background behind the body text, this breaker the layout up into text, title and finishing line as well as gives more contrast between the coloured background and the black body text making it more readable and simpler to focus on therefore this will be use.

'VITAL' has been removed as i received feedback saying this was just too much text, the layout is very text heavy so the design needed to be simplified therefore any un needed information was stripped back.

Most successful design compared to the front -

Setting them out like this gave the audience a chance to see how the layout works in comparison to the front of the leaflet, gives a better setting for the leaflet as it will allow them to see how it will be display in its purpose

feedback -
'information is spelt wrong but i prefer the more simple one'
'the more simple one is easier to read'
'the highlighted information makes me focus on just that, not read the rest'
'its good you have all the details, website looks better bigger'
'looks better without the red as its distracting, theres not direct order of information'

fixes -