These are the notes taken in the crit
FACTS
fact worked out using the average prices of items and how many you can by for £1000 (price of the TV licensing fine)
Vodka - A skink full, 15.18 gallons, 11 large buckets
Ben and Jerrys - A 10 minute shower, 27.5 gallons
Nights Out - A Full Years Worth of Nights Out, 52 Nights Out
Holidays - 3 LADS holidays to Magaluf
Uber - From London to Berlin, 775 miles
Starbucks Coffee - 250 nights worth of sleepless hours, 2,000 cups
Dominoes Pizza - The height of The Leaning Tower of Pizza, 200 pizzas at 11.5 inches, 192 foot
Strongbow Cider - 3.5 Bath tubs, 193.57 gallons
Pasta - 1.1 tonnes
Freddos - 5,000 bars
Pot Noddles - 2 Students room full, 1,000, 6 shopping trolleys full
Mac Book Pro - 1 Laptop
Mcdonalds - 250 Hangover Cures, 250 meals
Spotify - 3000 Days worth of music, 100 monthly subscriptions
Oranges - 13.9 crates, 3,334 oranges
i personally worked all these out as average using the official websites of the brands to compare how many would be included for the fine, these facts are all the possible averages. food facts and prices taken from Tescos websites, as this is biggest and most popular supermarket in the UK.
The selected facts use ridiculous amounts and units to show have ridiculous the amount of money then fine is, it shows they in number and laughable stats that they can understand how much they could get with the money instead f the fine. The facts are captive to cause on interest in the target audience so they realise how much they don't want to/cant afford to pay the fine, it gives the money a larger amount of power rather than just the basic £1000, it will also entertains to capture the audience eye at first, its funny yet serious and unique twist on the style of scare tactic the current system use now. Its still personalized to the audience because it uses things associated with students along with styles and design that are used to, this design will appeal to them and be obvious via the feature included in the existing research so they are aware its meant for them. The concept directly aims at student by showing them object they use everyday but has a playful lighthearted feel that is then suddenly over powered by the crushing idea of this massive fine, this will make them aware that students are fined and are targeted whist also showing them that they cant afford the fine and want the other positive options.
USES THE IDEA THEY CANT AFFORD THESE THING TO IMPLY THEY CANT AFFORD THE FINE, THEREFORE THEY NEED TO GET A LICENCE OR THEY WILL RECIVE ONE.
how these were collected -
first ideas, primary research
daily essentials vs treats, these are facts and stats of thing people could by with the fine. I first looked at things that i as a student use every day and what i would spend the money on, then asked my friends and peers the same questions to come up with this list of items. To make the list more relevant to things people would want the next step was to gather opinions on what people would spent the money on if they only had one choice, this was taken from the list of items collected here.
primary research 2
This is a tally chart created and filled in by the target market to find what they would prefer out of the collected data, this will show which facts persuade the audience more and what appeals to them. The aim is the appeal to the so they will want to item a large enough amount to pay the licensing fine to avoid losing the money, to put the money into a perspective they will understand and want. Make the fine seem more important and more relevant to them. I will then take the items they thought off as most desirable therefore wanted and use them in my leaflets. Ask there are so many different items popular different people picked, the best way to appeal to a wider range of audience is to create a set of these leaflets all including different related facts. This will make sure there are none of target audience avoided as they will want at least one of selected ideas also making sure it will be equally effective to both genders equally.
working at the facts/the hard part -
FUNNY/STRANGE FACTS - after completing these surveys i received lot of different peoples opinions about the idea and concept, this is a as when i was explaining my idea to people after they filled in the survey to give it some context. The feed back was very positive but also helpful feedback as one person suggest i use more stupid unit like ' a bath tub of vodka' as this would make them more scared of the amount. This feedback to make the idea slightly humours as this would make the idea seem smarter whilst making the amount of fine seem more ridiculous. Using ridiculous units would enhance the idea the fine was a very large amount as people would be confused yet shocked by the amount they could get instead. this idea seemed very creative yet also effective as it would make the fine seem like a joke. Scaring people but also information in a more natural informal way which appeal to most of my target market when i asked them, after getting this idea i ask my peers for there opinions if it would work better and the general idea was it would be a lot more effective in making the fine seem like a larger amount therefore more scary therefore making them avid it/pay the licensing instead.
my working out to show how i can up with the different numbers for each fact
VOTED FINALLY MOST POPULAR FACTS --
192 FOOT DOMINOES PIZZA TOWER
11 LARGE BUCKETS OF SMIRNOFF VODKA
3.5 TUBS OF STRONGBOW CIDER
6 SHOPPING TROLLEYS OF POT NOODLE
Included brands so it give the audience a wider knowlegde of the amount, it could be cheaper one but the actually brands are the items them want more so it will seem like a larger amount
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