Studio Brief 2 - Information Design - Public Information Video - Study Task 3

TV Licence Video

http://www.nationalarchives.gov.uk/films/1964to1979/filmpage_tv.htm

message - that the government will find and fine anyone who is using a tv without a licence, the idea is that they go around looking in windows to catch anyone who doesn't have a licence and reinforces the idea that they can see what every house is doing so anyone without a licence will be caught.

keyfacts - if people don't have a tv licence they will be found and made to pay a fine, it wont take they long to find people

tone of voice - the tone of this video is very serious slightly scary idea,  this is as its created to scare the audience into buying a TV licence. The director is using a scare tactic to imply that everyone is being watched and that they will be found. Its a very direct video that implies with no uncertainty that people who don't pay will be found, that the government can even see down to watch TV show they are watching, this is used to make it seem more realistic and people will watch this show so they can see it being a real life situation, Using the name of the TV show also imply that a greater degree of power the government have, it shows that they will defiantly catch people because they have the technology that is very accurate, they don't just know that they are watching TV without a licence but can ever find out with TV show they are watching.  The tone behind this video is the government tare very big and powerful, they can find anyone who isn't paying their licence and will fine them, its a serious video that uses dark lighting and dramatic imagery to reinforce the fear factor. Every part of he video is created to make the audience scared, dramatic technology to worry they they will be found, dark lighting to show they come at any time/make it more serious, bold strong male voice to show its serious nature.

audience - any adult with their own home/flat

How Do You Read? - Grids

GRIDS

Grids are used in graphic design to bring structure, consistence and order to work, mostly used in editorial design they can be applied to any form of design . Magazine used them to make every page and issue similar creating a constant house style, this is then more easily recognizable and easier to read for the reader as they are used to the format.

The grid system can be used to bring order and clarity to design but the more we looked into them it became clearer that they can also be discarded once in a while to cause organized chaos that draws attention to parts the designs aims too. Grids can be modified or abandoned depending on how the artists feels is necessary. The grid invisibly holds all the elements together in a precise way.

For this study task we got a newspaper and had to see if we could find the basic grid that it used, this seem easy at first but over time and over the other pages its clear that there is not always the simple system you first think and boxes maybe half or double what it first seems. The gird system is used in the guardian newspaper because its a formal piece of writing that want to portray a sophisticated style thats reliable and easy to read.

Agatha Christie Book Cover

BOOK COVER

For this study task we had to create a book cover for the live brief of the agatha christie 125th birthday, we got given a title and had to create the design for it. I got given 'Evil under the Sun' so i first goggled the plot and its history to get a idea of the themes and ideas in the book.

PLOT SUMMARY 

'Hercule Poirot is called in to investigate a case for an insurance company regarding firstly a dead woman's body found on a moor and then a important diamond sent to the company to be insured turns out to be a fake. Poirot discovers that the diamond was bought for Arlena Marshall by Sir Horace Platt and Arlena is on her honeymoon with her husband and step-daughter on a tropical island hotel. He joins them on the island and finds that everybody else starts to hate Arlena for different reasons - refusing to do a stage show, stopping a book, and for having an open affair with Patrick Redfern, another guest, in full view of his shy wife. So it's only a matter of time before Arlena turns up dead, strangled and Poirot must find out who it is... ' 
                                  via http://www.imdb.com/title/tt0083908/plotsummary

Main clues - (IDEAS FOR IMAGERY)

Bath cap
Bottle
Bath
Wristwatch
Diamond
Perfume

THEORY

Next i googled book design theory and found this article, this was to give concept and ideas to my cover and to see how existing covers work, the ideas of hoe to attract an audience without given away too much of the plot.

http://www.theguardian.com/books/booksblog/2012/aug/16/book-cover-theories-edinburgh-festival

The main ones i felt were relevant to my theme are; zoom theory, association theory, obfuscation theory, zen theory.

ZEN THEROY : i felt this would work best as it s aswell know book by a very famous author so it doesn't need to be explained in much detail to attract people, the title and fame will do this. I felt keeping it simple, basic and clear would give the reader more surprise and interest into the story before they open the book. This would only work for a author of this fame though as people will buy it because of her name and history from first look, they don't need to know too much of the plot before reading into it.


EXSITING COVERS

i also looked into covers of the book that had already been create so i could see the main imagery and factors that they all included to see if i wanted to work with these.

FEATURES : bold text, text the main focus point, sells because of author, simple designs, images around beach/holidays, selling point the author name, sans serif font, TYPE IMPORTANT.

from my research i discovered my first idea of creating the book cover as writing on a postcode already exists, this stubbed me abit and i thought of using a boarding pass but decided to pick another design idea instead as i wanted mine to be original and this was too similar.

POSTCARD IDEA SIMPLE MOCKUP

just the text

ZEN/MIND GAME IDEA

this is the idea i chose as my final idea, its simple and bold but cause the audience to think and use its mind like the books do. Its a interesting cover that will appeal to a smarter audience that appreciate the joke but is so obvious i feel it will make people saw 'OOOOH' when they get it, this is the same feel when Poirot revels the murder so i feel it fits this book well. i used a serif font contrasting to the research into existing book cover as i feel its an older more traditional book seen as a classic these days and this reflects this better.

this is the simple idea, i experimented with colour and a blood drop as the full stop in the first idea but felt this looked to sinister for a holiday murder book, it look more like a vampire book so i picked the simple basic ideas as my final one.

FINAL COVER

SUBMISSION

i then added it to the guardian webpage with the ideas.

cover on the page: