505 Design Practise 2 - Studio Brief 2 - Snapchat Adverts Ideas/Research

One of the site highlight by research to cover was SnapChat, this is a newly popular social media app that the target market research highlight as of of the main sites that need to be explore as to fully cover social media use.

To use this site to the full potential the site needs to be explored and analyzed to highlight this this site can be used to communicate with the audience the most effectively, this is in aid of finding out how this camping can breach out over this media and take advantages of this social media site.

SnapChat

'Snapchat is a popular mobile app that allows the user to send videos and pictures, both of which will self destruct after a few seconds of a person viewing them. Snapchat is unique in that all photos and videos only last a brief amount of time before they disappear forever, making the app ephemeral in nature.Snapchat is also a fun messaging app used to send photos and videos to friend. The interactive feature of snapchat are the reason for it's major success, the users can apply facefilers, geofliters, speed up or slow down videos, draw on or caption the photos.  The founders, Evan Spiegel, Reggie Brown Poster and Bobby Murphy, had tried 34 projects before coming up with the idea of Snapchat. When it first started in 2011, it was named Picaboo, but in 2012, it was renamed to Snapchat.' http://www.pocket-lint.com/news/131313-what-s-the-point-of-snapchat-and-how-does-it-work


features -
Facefilters/Lens
Geofilters
Messaging
Capture a photo or brief video with it then add a caption or doodle or filter/lens over top
Music Identification

Advertising -  

via https://www.snapchat.com/ads

 'Over 150 million people use Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly-curated content from top publishers. Every day, Snapchatters watch over 10 billion videos, and spend an average of 25-30 minutes on Snapchat. In short, Snapchat is about great storytelling — our stories, and yours.'

SNAP ADS
 'Advertise in a Snap, the best mobile video ad - Snap Ads offer the magic of sight, sound, and motion — in a format truly made for mobile. Snap Ads begin with an up to 10-second vertical video, and then offer the option to add an interactive element one swipe away. It’s your story and the choice to learn more, in one simple package. Two thirds of Snap Ads play with the sound on, and all Snap Ads are full screen, helping them command up to two times more attention than video ads on comparable platforms.'previous clients -

 

SPONSERED LENS

The most playful way to make an impact. Sponsored Lenses offer a completely new take on brand activation, offering not just an impression, but “play time” — the time Snapchatters spend playing with the interactive ad you’ve created. When Snapchatters are finished playing, sending Lenses to friends or posting to Stories is just a tap away! Sponsored Lenses are one of our most engaging ad products, driving 3x higher brand awareness than mobile norms, as well as a 2x lift in purchase intent, on average. previous clients -

THIS COULD BE A GOOD WAY TO ADVERTISE THIS CAMPAIGN

EXAMPLES

SPONSORED GEOFLITERS
Be seen and sent by Snapchatters everywhere. Sponsored Geofilters are tiny pieces of art that always make an impression. When Snapchatters in the location(s) of your choice take a Snap, they’ll be able to see your Geofilter and use it to explain where, when, and why they took the Snap.
Whether your campaign covers a specific location, a major event, or every mall in America, Geofilters uniquely allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. Seen, applied, and sent by choice, Sponsored Geofilters deliver a 3.5x higher lift, on average, than mobile norms for both Brand Awareness and Purchase Intent.

  via https://www.snapchat.com/ads

After looking into the medium that could be used for this campaign on this site the feature that will be used is the SnapChat Sponsored Lens, this is as aspect of the advertising is worldwide which will work for the target market.This allowed user to share their own images with this effect on, this allowed user to use the campaign to brand themselves as feminist then to remove the stereotype by showing a range of contradictor stereotypical feminist.

How to do this?

idea 1 - create a lens that mimics the facebook filter border, shares this on wider social media channels

idea 2- allows user to become famous feminist that do not fit the stereotype

 idea 3 - show a speech bubble around the user expressing they are feminist
(this could be negative as user can also draw on the images so they could edit this and created a negative outcome)

feedback-
idea 3 can too easily be turned around don't use this
idea 2 sounds more like it envoles the audience
idea 1 seem a bit to similar to the facebook interaction, bit boring
make sure the logo is all the posts to as link the campaign branding
the face changing idea sounds good, interactive yet also removes the stereotype directly
idea 2 sounds more fun
a benefit of snapchat is it's interactive so using a filter that actually lets the audience pay with it will work better and be more fun

IDEA MOCK UPS

idea 1

feedback -
very simple
very similar to the other stuff, no taking advantage of this media
not interactive
doesn't change
not reason to be on this media

idea 2

shows famous feminist for research
can switch between range of faces

THESE ARE JUST MOCK UP, I CANNOT MAKE THESE CORRECTLY, DO NOT JUGDE ME PLEASE, these are just to show the idea, the filter would not look like this.

more interactive
would be funny/play to use
would show the audience feminist aren't stereotypes
used famous males from research, should also include different races and gender

USE THE IDEA 2 AS THE FINAL OUTCOME FOR THIS SITE

505 Design Practise 2 - Studio Brief 2 - Twitter Development

Twitter Development

The distribution of this campaign is via social media sites, this is as to target the intended audience via their daily interactions but also as to create a campaign that is worldwide as this is worldwide issue and to combat the negative stereotypes in their main medium.  Social media have a wide range of negative views on the subject therefor this distribution allows an informative contradictory view to be represented in the same media next to the source.

 Twitter was identified as one of the media channels to use to promote this campaign as it one of the most interacted with by the target audience. 

How brand advertise on twitter-


twitter self advertising
https://ads.twitter.com/login 

Adverts can be paid to be promoted into users feeds by the site it's self, this will then include content on the suer home page increasing the views and allowing the content to be integrated into the selected audience view point. These come up on the user pages as 'promoted' tweets.

users feeds like this is where the adverts would be places

Brand can define the audience they want to target then twitter will only place these adds on the suitable users feed, it's a direct way to ensure the intended audience sees the needed content.
targets the audience needed and aimed for by searching user profile setting

The issue with this method of using the site can be very expensive for the brand and classes as annoying by some users.  

examples

hashtags

hashtags are a feature on the site that allow a large amount of tweets related to the same subject are to be searched, group together and also promoted via the trend bar on the site. They have to be one word line, with no spaces phrases that be linked via the hashtag symbol.

These then 'trend' on the site which causes them to pop up on user feeds via this side bar, highlighting current trends or popular subject areas the user can then search. Hashtags also include a link to all the other tweets with the corresponding hashtag label, this is used heavy for Tv show, campaigns, brands new articles and other subjects to use to promote their ideologies.

These can then be paid to be promoted by brands as to increase the brands awareness on the sites like how has been shown here 'promoted by Jacobs'.

campaign aim -

The aim of this campaign is to remove the media stereotype of feminist, this is done by creating a integrated social media campaign over the most used sites allowing feminism supporters to identify as a feminist on their page/profile then share this identification over the sites. The campaign then the highlight a diverse range of feminist on the sites by using these post and shares, this showcases a large amount of supports who do not follow the defined stereotype as to counteract the defined stereotype expressed by the media. By visually showing this rage of feminist that no do not represent the defined stereotype it then combats this social defined idea. This demonstrates to the intended target market that their stereotypes of a feminist are incorrect, and that their friends, followers, people they follow are feminist rather than just the defined idea.


Create a campaign that promote feminists who do not fit the existing stereotype, show the target audience their definition is fault by creating away of grouping together a mass of contradictory examples.     

GIVES SUPPORTS A WAY TO IDENTIFY, SHOWS RANGE OF NO STEREOTYPICAL FEMINIST TO THE TARGET MARKET, CONTRODICTS THEIR EXISTING STEREOTYPES VIA GROUPING TOGETHER THE RANGE OF SUPPORTER.

how can this be done on this site?

#FeminismMeansEquality

Currently a Facebook profile picture filter has been created this could also be used on this site, this could be poster on their profile picture or uploaded as tweet image. The facebook banner could also be used on this site.

Hashtags will be the focus of this media promotion, the name of the campaign has already been created as to work as an effective hashtag that cannot be altered by 'trolls'. Research into hashtag shows they group together tweets related to the selected subject area, therefor creating a hashtag for this campaign will allow users imagery or tweets toward this campaign be gather together.
-cannot be changed via trolls

Gathering and displaying this support in one place which can be accessed by any tweet including the hashtag or by search, or by the 'promoted tab' on their home feed will create a documentation of the diverse range of supporter for the cause. This will be done so target audience can see the posts grouped together as a collection of feminists who do not fit the existing stereotype as to contrast their original stereotype. The more feminists the target audience see which contrast their stereotype the more likely they are to realize this is fault.
-target audience can see a range of contrast to the stereotype in one place

The campaign name was created as so the promotional of the campaign is also informative against the misconception and misunderstanding, the hashtag alone will remove this aspect as this is a major causes the false stereotype.
-informs about correct definition

APPLY THIS TO THE RANGE OF PROMOTIONAL WORK

505 Design Practise 2 - Studio Brief 2 - Brand Guidelines

Brand Guidelines

For this outcome a awareness campaign has been created as to inform about the true definition of the subject whilst symbolising the protests and allowing the supports to brand themselves visually/digitally in effort to remove the common stereotype.

The campaign has been created as to allow supporters to showcase their support for the cause in a non forceful informative statement, yet this will then be used as to fulfill the overall aim as it allowed the target market  who have preconceived views on what a feminist is due to the media ect  to identity a wider diverse range of supporter as feminists. This will then therefore contradicting and combating their stereotype, showing that all type of people can and are feminist rather than the small range of audience they've pin holed.

The most diverse range people that identity with the believes and support the believes proudly on the social sites the more contradiction the target market will have for their view. The campaign is based around showing visually on social media via the identifiy  campaign what a real feminist is, show that it's not just their stereotype but everyone who believes in equality.

THE MORE THE STEREOTYPE IS CONTRODICTED THE LESS IT'S BELEIVED

GENDERLESS //
The campaign must be created in a gender less style , this is research showed a common misconception is that feminist is a female issue, only females can be feminist hence removing the feminine aspect the campaign removes it's design bias whilst opening the campaign up to wider target audeince as to appeal to males. NOT TO AIMED AT ONE GENDER

Feminist theory covers many different issue but one of these is to fight against assigned gender roles and societies implication of these, therefor this also fits with the ideas of not supporting or promoting these issues. NOT IMPLYING GENDER ROLES

COLOUR SCHEME //black and white colour scheme as not not enforce any gendered ideas to the campaign, wither male or female. high contrast as to be very readable/clear

campaign name -
FEMINISM MEANS EQUALITY

works as a full hastag #feminismmeansequality
cannot be misinterpreted as self explanatory, explains the aims/informs
simple yet direct, snappy and quick
cannot be used as to change the meaning on social media/cannot used as a negative hashtag
name along express the direct tone, very serious
could be used as a protest chant due to short nature
uses language audeince will understand/simple

Logo-

legible and readable
works scaled up and down
using symbolism for equal to link to definition/visually link to the subject
inspired by protest banners
uppercase used as to express shouting/powerful message this link to uncompromising tones
sans serif as to represent contemporary style and modern aspects

types faces -
Lexio for the title font, strong solid form yet curved terminal corners as to give a less digital impression/links to hand made protest signs.

futura for body type, very legible modern typeface, gendered less, very readable online/for social media

grids systems to follow-
to create a uniformed way of presenting information across the range of platforms, allow the campaign as to be intreated across the different medium channel yet still representative

505 Design Practise 2 - Studio Brief 2 - Facebook Promotion

Facebook Promotion 

As social media has been a distribution channel highlight as the major expression as to target the suitable market and combat the current negative stereotype portrayed via this media. Therefore as to inform how to utilities medium effectively of research into how this is done, how it could be applied, advertising on this media will be conducted as to inform the outcome.

The aim of this campaign is to remove the stereotype of a 'typical' feminist via using imager/data associated of actual feminist, to tie the label to wider audeince. Promote via feminism as for everyone and as everyone can be a supporter, this will be done via displaying everyday diverse range of people as supports of the campaign.

The aims is promote the correct definition as to inform, whilst also removing the stereotype by giving the supporter a visual representation of the believes with no negative connections on social media channel to express their views. The aims of the camping is to create a social media presence which counteracts the current negative perception via using the supports and their profiles to represent the diversity of feminists, shows the range of feminist which exist. 

The target audience have a very clear stereotype of what a feminist is, therefore to counter this the campaign must direct inform the meaning and definition of the belief to remove the confusion whilst attaching the brand to people who do no fit this ideal, then show this people promoting the campaign/ideas.

As to do this the campaign must be shared by the supports, the importance is remove the stereotype by showing their diversity and allow them to show their support over social media campaigns. Different social ways the support can be displayed over the different medias will give the campaign a larger support network whilst allowing to target a wider audeince range.

COMBAT THE STEREOTYPE VIA SHOWING NORMAL EVERYDAY PEOPLE AS FEMINIST, GIVE THEM A NON AGRESSIVE NEGATIVE INFORMATIVE WAY TO BRAND THEMSELVES AS FEMINISM SUPPORTS.

Filter 

The initial idea for this media is to promote via the use of a sponsored facebook profile filter, this is a new featured used heavily around social issue as to show support for a cause and to raise-awareness whilst present  a link to a related support page for more information or a corresponding donation page.


Primary Research

I current an a member of facebook therefor have seen the use of these filter in the past surrounding event or days. Many different friend i have on facebook have used this as a medium to sure their support for the campaigns and issue, which has allowed link to the charity sites/facebook pages/donation page to help support the issue.

Past Campaigns

star wars -
http://www.telegraph.co.uk/technology/facebook/12051026/facebook-filter-star-wars-the-force-awakens-lightsaber.html
'The official Facebook page for the film has released a filter for your profile picture, which makes it look like you are wielding an intergalactic weapon.' LINK TO THE PAGE//RAISE AWARENESS

https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwiajJWD8PHTAhWFDxoKHWwNCvkQjhwIBQ&url=http%3A%2F%2Fwww.dailymail.co.uk%2Fsciencetech%2Farticle-3360920%2FAre-Jedi-Sith-Facebook-lets-pick-adding-blue-red-lightsaber-profile-picture.html&psig=AFQjCNH1h3uQK7B0D2nq1XNoVqCa6dHGGQ&ust=1494936871315798

'Users can either choose to join the light side, and choose a blue Jedi lightsaber, or become a Sith with a red version.' CAN HAVE COLOUR CHANGED OR CHANGE PLACEMENT //  PERSONALISED

http://www.distractify.com/geek/2015/12/15/mark-lightsaber-facebook-filter

http://time.com/4149577/lightsaber-facebook-profile-picture/

-raised attention to the new film
-allowed the audeince to show support/fandom, shows the user association to the brand
-allowed a link to the site
-personable
-informs
-got media attention
-widely used
-worldwide campaign
-uses facebook users as promotional channel

Website Source 

From research there is wide range of different filter used to support different causes, these are all available on this site - http://rainbowfilter.io/. This is a worldwide site that allowed user to search thought the filter range then apply then to any of their social media account profiles. This page is based around the promotion of the rainbow filter, a symbol of gay pride but also shows the range of other filter users can use.

WIDE RANGE OF DIFFERENT FILTER AVAILABLE

Explains that changing the profile picture is not just a fun hype to join but is also part of online activism and is done in aim of involving more follower, raising awareness and allowing a link to donate

can be applied to different sites once the image is created

experiments -

original photo

trump filter

bernie filter

mother days filter

Trump banner campaign

Womens March

Autism Awareness Filter

Black Lives Matter Campaign Filter 

Stand with standing rock campign

After studying the current filter range and subject that use this as a promotional site this subject area feel very suitable, it allowed the supports to tie themselves to the brand which will contrast the current impression of the stereotype.  Current filter have been created for political, charity, advertising as well support days eg Mother Day therefor as this campaign is awareness based fits with the ethics.

The filter take different form, from banner or full image overlays this will be experimented with for this campaign but from this research as to be readable yet the image be leiagble too the banner style is more effective.   The overlay image removes the focal point of the images therefor the audeince isn't direct to a point to look at, this also causes both images to not been seen fully therefore the banner will be a more suitable method.


mocks up -

final banners -
-having the logo is different places allows for the user to not block their face/image therefore a range of different banner will be created as the user can selected the most visible suitable of the range for their image.

-also whilst create thing mock it research showed that the most visible colour of the banner changes depending on the colour of the subject picture, different audience will have darker or lighter tone on the images therefor a range of banner is inverted colours

IN CONTENT -

FACEBOOK BACKGROUD

After create the facebook filters for the campaign another way the support could showcase their support is by changing their background image on facebook to a support banner. This was done widely during the american election via voters as to show their support for the campaign, and this is way that the meninist express there view there designing a banner allows the audience to combat these view via the same media.

-DESIGN A BANNER FOR THE SUPPORTS
-design a site for the campaign??

current logo applied as a banner -

-could be read as 'feminism means sexuality'
- not legible
-need to be made more readable/no obstructed via the profile.

-seem squashed
-alined with the boxes to fit with the grid system yet don't include to full logo which has whitespace included in the correct size

-adding the type here draws it to the focal point of the viewer attention as is the first place most languages start their type
-seems to demanding, too much attention is give as distract for the supporter image this implies this defines them
-the page is not balance due to the being type/content left on the right

 

   

BACKGROUND RELAISED -