Typesetting Study Task 4

TYPESETTING RULES 

SETTING TYPE/GRIDS

'Legibility is not communication, but in order to communicate type has to be legible' Speikermann 1995
This means that legibility isn't about how it communicate but that it can communicate, it means it can be understand its not the meaning.

LEGIBILITY - the quality of being clear enough to read.
READABILITY - the ease with which a reader can understand a written text.

LINE LENGTH - between 45-65 characters including everything, exceeding these limits makes legality challenging.
Short lines read quicker, so paragraphs of these become tiring, long lines have the same problem this lead to this theory being created as the 'perfect' line length.

ALIGNMENT - keep it the same, left flush works best but make sure the shape of the rugged side by shifting sometimes text from line to line.

ORPHANS/WIDOWS - a widow is a very short line at the end of the paragraph. leaves too much white space, interrupts the read eye, just don't do it basically. a orphan is a very short line at the beginning of the text, same issue.

'Widow A paragraph-ending line that falls at the beginning of the following page or column, thus separated from the rest of the text. 
Orphan A paragraph-opening line that appears by itself at the bottom of a page or column, thus separated from the rest of the text.'



ARTICLES-

http://desktoppub.about.com/od/typerules/

STUDY TASK 4

For this task we have to reorganise a menu for a takeway, we have to use the kerning, type, lines, typesetting and theory to make it more legible and readable for the audience.  i've looked at some simple menus for inspiration and ideas first to see what i feel works.

EXSITING MENU

I'ved picked this menu because i feel the colours, text and over all look is very tacky as its cheap, the colour doesn't work together as they are opposites the contrast them makes the menu look over powering and unclear. The colours stand out too much making the text almost unreadable as its too bright, too contrasting. Adding to this the text is a strange bespoke font that has edited steam that add to the idea of being unclear, it looks almost cartoony.