Survey- conducted by asking the people in Waterstones what they associated with each of the main sections, i asked the people in the Waterstones in leeds as this directly will get my feedback from the target audience. The question was ' what do you associate with each of these fields, i have the compacted my results into mmd maps that are colour coordinated as this separates them , its shows my results in a way i can understand and process therefore us in my work.
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