503 Studio brief 1 - Responsive, In Cold Blood, Typography Idea

From the first mock up feedback it stated that this idea of portraying the 3 different influences to the book could be a successful unique way to shows the in-depth research the author conducted but the design needed more development as seemed to formal and un-dramatic so compared to other book in genre this book would get over shadowed.

The feedback was that the 3 main voice needed to be made more obvious, in the last design the typeface were similar which didn't fit the idea of visual reflecting the different influences.   

rather than over lapped text as this could effect the legibility of the cover title with penguin won't use this ideas represent the voices as singular text styled line. The cover is more leigabile but looks unprofessional and unfinished , it seem as if there is as aspect missing therefore more work will be done.

 

this idea reflect the media as the ransom style type, police and the serif font and the family as the background text

The colour scheme has be alter as to not reflect bright red as this has fake blood connotations but the burgundy link to the violence aspect without seeming as fake due to duller colour. The book is aimed at adult and this colour also seem a more mature palette.

One of the first idea that received great feedback for the concept but not for the design has been experimented with here, this is to find a way to include the concept. The overlapping of this many different styles of text is confusing for the audeince, it makes it hard to read or to focus on any of the type.

As the current idea seemed to over powering due to the amount of type, this has been striped back to one of the font style, the style is inspired by randoms notes with have no link to this story line but have very strong association with the genre and the intended tone. The type style here also reflects the way the author pieced togetehr the story from a range of different medium as the type is pieced together in this style.

final idea -

The final idea of this design, this version was selected  drastic difference in the type styles and forms allowed the different type to be overlapped yet still readable as the background type is not fully covered by the other smaller type faces. This is also the most representative type selection, the media is reflect in media sourced type, the friends/family as the hand wrote emotive personal type and the police in the classical digital inspired by retro type choice which is bold enough to be the backbone to the whole idea, this is the more harsh type to reflect the impersonal factual nature of the police reports.
The whole design comes together to reflect themes of the age of the book via the vintage colour schemes, the genre via the random style type but also the emotive aspects of the storyline via the hand type. This cover visually representative the aspect of the book to communicate the title to the audience in an eye-catching style.