Feedback from a recent crit was that the idea need to be applied to more than just the bottle design, there needed to be range of items produces the company could release/promote or use as promotional work for this outcome. The aim to is create thing associated with drinking where the face can be added, feedback suggested beer mats so these will be designed also stickers and posters this as from primary experience of working in and visit the distribution channels (pub/bars/shops) where a new product is being promoted these are the items used therefore will be applicable for this brief and client.
beer matt research -
two sided
circle or square
have logo on
have branding on
very simple design
no overly text heavy
basically just the logo
mock ups -
size guidelines -
feedback -
-keep it simple
-make sure the face is big enough to snapchat
-this increases product placement
-don't include the follow the pig type, to overly complicated
-direct link to the product design which is good
-fit well with the rest pf the branding and style
-make sure they are printed on a thick stock
-pig works well here
-very directly informative, like no not needed information
print -
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