504 - Design Production, A - Z in Content, Studio Brief 1

Studio Brief 1

Based on of primary research exploring type in a specific geographic context, the outcome of this brief is to produce a publication entitled "Type in context: Leeds Festival". Through the summer task a collection of imagery has been collected including numerous images and written copy about uses of typography in the Leeds Festival Surrounding. This content will become the basic for the book along with a given theme or style that will allow the book to fulfil a current gap in the market.
The publication will feature images and text related to typography,  as this model is focus around production the book will be printed and bound to high standard. The publication will be sold commercially based around the art and photography style publications. Unique aspect of the publication will be informed by the target audience, content research, distribution channels and price point. The final publication ca take any size, format and number of pages but these will need to fit for the outcome.

Content considerations:

    Research - art & photography books, grid systems, audience
    Experiments, developments, evaluate
    Type and layout
    Photo quality / editing
    Preparing your document to print

Production considerations:
    stock
    print method
    binding method
    mock ups / experiments (evaluate)
    finishes
    commercial considerations vs. access to resources



    Preparing documents to be sent to print - any considerations in regards to print methods (digital or offset)

    Understanding colour/ink and related standards and systems (CMYK, Pantone, etc.)

    identifying spot colour, spot varnish, die cut, emboss, and other finishes in digital art work ready for print
    what printers will be expecting - marks, bleeds, etc.



Outcome -
The focus of this module is design production therefore you must consider very carefully by what means you produce your publication. Any considerations and discussions about production methods and processes should be documented in your blog.

Your work must demonstrate an in-depth understanding of all the facets of publication design and production. This will be communicated through your blog, design boards and finished publication.

1. Finished publication
2. Studio practice blog
3. Design boards
4. Any mockups / experiments
5. Evaluation (500 words)