target audience-
The due to the content of the book target audience of the publication will be past and future visitors to Leeds Festival, therefore it will be the same target audience/market as the festival itself. The festival visitors will be music/festival enthusiasts but the elements which encourage them to visit this festival over other similar event will be location, genre of music and the overall experience.
'We welcome all ages to the festival. However, there
are entry restrictions for under 16s and we do advise not bringing young
children. Anyone 15 and under must be accompanied by a ticket holder over 18 years old at all times. Children under 13 years are admitted free.' via http://www.leedsfestival.com/history/leeds-festival-2016
Although any age range is allowed the target audience for the festival from primary research at the festival was 18-25 year olds, whilst at the festival most people seen there fit this age range. The was mix between genders, women and men both attend the festival but due to the rock nature of the music style it was slightly more male as in generally more men are interested in rock music and the festival experience. There was roughly 90,000 people visit the festival each year, this range from children seen a few times ta the festival with the parents to older 50 year olds.
As Leeds Festival allows in any people over the age of 15 without an adult this causes the festival to be a end of school celebration for many school leavers,
this was done every year at my school so i have personal experience of
this but also from many other school near me. This is done as this gives
the leavers their first taste of freedom but in a controlled
environment, this is why the target audience is 18-25 as younger people
attend the festival heavily.
As the festival play different bands each year the audience of the festival depends on the line up, people
will go the festival is their favorite band is playing or if they like
the line up but also will not go if they don't. Most of the visitors to
the festival will depend on the line up but also many will go for the experience.
Leeds festival is a camping site festival, many people will go for the
festival experience of drinking, rides, food, bands, sun ect.
Location
Location
is very important for the festival target audience, this is as the
festival has a twin festival Reading situated down south where the same
bands play but on difference night. The experiencea of the festival are
very simailr except the Leeds festival is not recorded for Tv, this
means the festival has a wilder nature than the reading festival which has to be controlled more to be suitable for Tv Viewers. As there is effectively a north and south version of the festival means that the audience of Leeds will be mostly from the northern as this is easier to travel too.
SUMMARY -
people who have visited the festival
people who are going to the festival
18-25 who might visit the festival
northern based
interested in music/festivals
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