For the summer brief the content research of this studio brief was taken as Leeds Festival, this area was selected due to the nature that festival are seen a weekend experience shared by the visitors that can be capture but photographic imagery. Festivals setting are completely different to everyday normal life therefor this would make a totally unique content for book, it would give the book a specialized theme that aim to reflect the once a year weekend experience. Event, stores, things, drunken mistakes happen at festivals that wouldn't happen anywhere else therefore capturing this is a book will full a current gap in the market for festival realistic books.
NO OTHER FESTIVAL BOOKS EXIST, FULFILLS THE PROBLEM
To give the imagery captured content for the book research into the festival need to be completed this is to a understanding into the features of the festival, what make it unique, what is it, what genre is it, who goes.
Leeds Festival Research
The Reading and Leeds Festivals are a pair of annual rock music festivals that take place in Reading and Leeds in England. The Leeds
event is held in Bramham Park, near Wetherby, the grounds of an
historic house. Campsites are available at both sites and weekend
tickets include camping. The festivals are run by Festival Republic.
Festival Strap Line - Leeds Festival is the number one UK music festival taking place over August Bank Holiday Weekend. via http://www.leedsfestival.com/history/leeds-festival-2016
Stages -
Main stage – major rock, indie, metal and alternative acts.
NME/Radio 1 stage – less well-known acts, building up to an alternative headline act.
Dance tent – dance music acts, previously sharing a day with the Lock Up stage, now a stand-alone 3-day stage.
Lock Up Stage – underground punk and hardcore acts.Due to demand, from 2006 this stage took up two days rather than previous years where it was only one day.
Festival Republic stage (formerly known as the Carling stage) – acts with less popular appeal and breakthrough acts.
1Xtra Stage – new stage for 2013 that stages Hip-Hop, RnB and Rap artists.
Alternative tent – comedy and cabaret acts plus DJs.
BBC Introducing Stage – Typically unsigned/not well known acts. (Formerly known as the Topman Unsigned Stage at the Leeds site).
NME/Radio 1 stage – less well-known acts, building up to an alternative headline act.
Dance tent – dance music acts, previously sharing a day with the Lock Up stage, now a stand-alone 3-day stage.
Lock Up Stage – underground punk and hardcore acts.Due to demand, from 2006 this stage took up two days rather than previous years where it was only one day.
Festival Republic stage (formerly known as the Carling stage) – acts with less popular appeal and breakthrough acts.
1Xtra Stage – new stage for 2013 that stages Hip-Hop, RnB and Rap artists.
Alternative tent – comedy and cabaret acts plus DJs.
BBC Introducing Stage – Typically unsigned/not well known acts. (Formerly known as the Topman Unsigned Stage at the Leeds site).
types of music-
alternative
rock
dance
indie
house
rap
but the heavy focus is now rock/indie music, the main headlines for the last few years reflect this.
line up for this year/when the content was taken-
Branding For the Festival
logo/posters -
colour scheme -
bright yellow and red
target audience-
'We welcome all ages to the festival. However, there are entry restrictions for under 16s and we do advise not bringing young children. Anyone 15 and under must be accompanied by a ticket holder over 18 years old at all times. Children under 13 years are admitted free.' via http://www.leedsfestival.com/history/leeds-festival-2016
Although any age range is allowed the target audience for the festival from primary research at the festival was 18-25 year olds, whilst at the festival most people seen there fit this age range. The was mix between genders, women and men both attend the festival but due to the rock nature of the music style it was slightly more male as in generally more men are interested in rock music and the festival experience. There was roughly 90,000 people visit the festival each year, this range from children seen a few times ta the festival with the parents to older 50 year olds.
As Leeds Festival allows in any people over the age of 15 without an adult this causes the festival to be a end of school celebration for many school leavers, this was done every year at my school so i have personal experience of this but also from many other school near me. This is done as this gives the leavers their first taste of freedom but in a controlled environment, this is why the target audience is 18-25 as younger people attend the festival heavily.
As the festival play different bands each year the audience of the festival depends on the line up, people will go the festival is their favorite band is playing or if they like the line up but also will not go if they don't. Most of the visitors to the festival will depend on the line up but also many will go for the experience. Leeds festival is a camping site festival, many people will go for the festival experience of drinking, rides, food, bands, sun ect.
Location
Location is very important for the festival target audience, this is as the festival has a twin festival Reading situated down south where the same bands play but on difference night. The experiencea of the festival are very simailr except the Leeds festival is not recorded for Tv, this means the festival has a wilder nature than the reading festival which has to be controlled more to be suitable for Tv Viewers. As there is effectively a north and south version of the festival means that the audience of Leeds will be mostly from the northern as this is easier to travel too.
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