Friday, 23 September 2016

504 - Design Production, A - Z in Content, Presentation

Presentation 

As a form of crit for this brief created over summer, a small summary of the images needed to be shown to part of the class to receive feedback/advice on how the use the brief for the book brief the other day. The presentation will be to about 15 people and  must show the idea, some photo the theme but only last 3 minutes. This presentation is to help with issues, it will allow feedback from any questions and to show the images to a wider audience to see how they respond to the work.

ideas/issues-
One of the issues with this outcome is that as the presentation is blown up on a smart board the image quality of the images which is already low will be look worse on the screen, to avoid this the images shouldn't be too big on the slides. Busy images might need simple design for the layout of the work as not too over powering. Select the best photos as can only talk for 3 minutes so cannot show every photo, 5-9 to give a feel for the project, a range of different type of shots but allowed talking time about each image, shot with finger on, shots with blue background to show issues and ask advice.

questions/ideas for the Crit-
The quality links to the concept of the outcome to express the atmosphere of the festival and give off a more festively accurate vibe, although this is done for a purpose after comparison with other outcome within a peer group i'm not sure if i should redo the project with a different them?. This is a question i will ask during the feedback time, get options on if the photos achieve what i wanted too or if they don't fit the brief or this purpose. The image quality is low but this makes it hard to create a graphically aesthetic book, should this be embrace and based the style around this  or should i redo it? SHOULD I REDO THE BRIEF? How will the book sell, who is the target audience, does the idea behind the photos give them more personality?

First Presentation Layout






 This presentation design as created to add the information about the images next to them, but since feedback from last year said to add less information to the slides and to talk more i've decided against adding type to the presentation. Then without the text the images still need to be small or they will be very low quality on the full screen. A light blue background was added to work with the the colour tint effect caused on some of the photo due to the use of disposable camera. This effect give an over all blue hue to the photos, rather than see this as a negative it is feature which is a very strong feature given by the use of the selected media. This colour scheme highlights the issue with the photos but celebrates it rather than hides it. After creating the design it felt a bit empty, and i wanted to talk about selected styles of pictures, as the audience if the mistakes added personality to imagery or if gave a negative effect. Therefore i decided to experiment more with larger imagery.


Second Presentation layout 








This style of presentation was created with a grid to give a more formal look to the presentation, with a simple background and typeface to make the photos standout more. Make them the main focus of the slide and bigger so the audience could see the content more clearly even if it effect the quality . After creating this it showed how much using a blue background not only highlighted the blue hue but seemed to add more blue to the photos , the photos looked more blue on the background which wouldn't be useful for this presentation as i wanted feedback on the basic photos to see if they where useable (not the photos which seemed more blue). The was a very clinical look for the presentation which i didn't think fit with the the style/concept of imagery, i needed to add something more manual or messy to the slides to give a feel for the idea as well as express my personal style more as this would make me feel more comfortable when presenting.

Presentation Style 3



On this presentation a title page was added, this was so that i got time to explain the theme/idea before showing the images. Define what i wanted achieve via the photos before showing them, this would give the audience a chance to focus on what i was saying rather than looking at the images straight away. A simple quick hand drawn title page was added as i felt the digitally created text used on the other presentation gave a too harsh feel to the project, a hand drawn fitted with the messy style of imagery/concept.




3 images where added to each slid in this design, this is as feedback said that the images on their own were weak from a photography point of view but worked as set to express a common style, therefore displaying them in group showed how the theme worked better.  Also this meant the images could be smaller on the slide without leaving too much white space, an issues found here was that as making the photo bigger reduce the quailty so did making them smaller, but it reduce the quialty but less then making them bigger did. SCAN NEGATIVES IN ON A BETTER SCANNER. 3 seemed to work best as they were big enough to see the letter, but not too big so that the slide was overly complicated as the images are busy the design needed to be kept simple.








-Combined contrasting imagery to show the range of different style of type collected
- Used the images with the finger over to ask the audience how they felt, (bad or good) 
-included blue hue images to see how this worked (good or bad)
- used the images that reflect the feel of the brief best, more interesting and reflective to get feedback on the concept
-included imagery that had anecdote to ask audience if gave more personality to the imagery



Even thought this was just a presentation design for a crit it was the first experimental time using the images in a layout/editoral design style. Playing about with how the layout design effected the imagery highlighted issues that will be applied to the book style when design the layout for that. It showed some aspects of design used in the presentation experimentation which can be applied to the brief outcome. 
-blue makes the images seem more blue
-blue fits with the colour scheme of the imagery
-images work better smaller (too big the quality is lost) but not too small as this makes them blurry
-images work better combined/as a set
-manual/imperfect style seems to work better with the style of messy imagery
-dark images work well combine with light images to balance out the theme 
-digitally created text  gave a too harsh feel to the project, a hand drawn fitted with the messy style of imagery/concept.  
-images are busy the design needed to be kept simple. 





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