Typeface Design

FONTS

For this brief we have to create and design bespoke typeface based around Mueller-Brockmanns classic and lead typefaces. We are using these typefaces as a starting point to work with for our, they are the basis for our type. Then we need to create a typeface for a certain theme from edits of these, we can manipulate them in anyway we want or change the type but the final outcome has to have started off as one of the 9 types selected. The letter has to work as every word, it has to have endless combinations that still work together, it needs to be created as the individual letters rather than word.

9 TYPES:
Garamond
Carson
Baskerville
Bodoni
Clarendon
Berthold
Times
Helvetica
Univers

TYPEFACE LETTERING

THEME : HEALTHY

The theme i got given for my typeface is healthy, this means my typeface has to reflect this idea and be based around the appearance that shows health. My first ideas are that it needs to give of a fresh, positive,  strong, thin appoarch to the type. Seem to reflect veg (healthy eating) or a healthy life style, the type would probably be used on a fruit/health product packet, in a booklet promoting a healthy life style or it could be used in anyway that can promote or educate health to its audience. 

DEFINATIONS;

- In a good physical or mental condition; in good health.

- (Of a part of the body) not diseased

- Indicating or promoting good health

- Normal, natural, and desirable

- Of a very satisfactory size or amount

source : http://www.oxforddictionaries.com/definition/english/healthy

TYPE THOERY 

 As i have never created my own typeface before the first thing i thought i needed to do for this brief was to research how to design a typeface.  I need to know how it works, the steps to take and the rules to follow before i even start looking at design the type. A basic knowledge of how type worked and practises used by designers, how my type needs to be formed and what to be inspired by will be the basis for my research and project. I found this article which i feel is very useful, i can see the steps an actual type designer uses and how to recreate these for my brief. 

http://www.creativebloq.com/typography/design-your-own-typeface-8133919

Start with a Brief - the brief i've given is around the word HEALTHY, this type face will be use don packaging, adverts, promotion work, labels, advice book ect.  

Fundamental Choices - Sans serif/serif? big bodies or small text? bold/italic/thin? which base type?

Early Pitfalls - don't just digitalise my hand font.

Start hand drawn - work over existing types manually first the work digitally after, easier to change, more free.

Starting Letters - control characters, n, o, H, O, first.

Moving Digital - outline in fineliner, scan/photograph in, trace over in photoshop.

Looking at words - "Type is a beautiful group of letters, not a group of beautiful letters" 

Scale - make sure the type works for any size, both scale up and scale down.

Print - constantly print out work to see how to edit it, see how it looks on paper manually.

Not just A-Z - try symbols, if i have time 

http://ilovetypography.com/2007/10/22/so-you-want-to-create-a-font-part-1

http://typecooker.com/?level=1#