Final ideas

FINAL IDEAS

Final Five

CURRENT MARKET

 

The last logo is the final designs for the current market, i've done this because although i want to do a completely rebrand off the company to make it appeal for a new audience and make it stand out in a unique way from my study task 2 feed back i got told i needed to have more than once concept for my work incase the client didnt like my idea. This design is therefore created to appeal to the current target market for the company, keep it simple yet elegant and sophicated whilst also being clear, very readable. The issues i had with the main current logo is i felt it was too similar to the gap logo, my logo here is still quite similar to that logo but i feel the shape change along with the different san serif for makes it stand out in a more unique way, also i changed the colour to a more navy blue to make it seem older.

CHANGED MARKET

The first logo in the last set is the one i have created for a newer younger audience, its created to inspire designers and people to start working with pens in a current style. it will make the shop appeal to a more vast audience as i felt when i visited it was very dead and it may be trying to sell to a too digital.