Evaluation, Studio Brief 1 Final

EVALUATION

For this brief we had to create a logo for a shop we had picked, the logo had to be for a international shop so the idea had to be multi-lingual and work for a world wide company, I felt that the idea of the pen shop that worked best was the idea of the calligraphy’s style because this is obviously a Pen shop without having to be read. The overall idea was to reflect the aims of the pen shop as elegant, expensive yet bold and strong as it’s a historic British company that has been running for years that started in the uk and want to reflect this. The company currently uses navy blue to show this and I feel that keeping this would work well because it’s the same colour of ink as well as seem as a strong positive colour that shows wealth and status which is a main factor for the company. When I visited the shop for my research I felt that the current brand uses its displays to attracts a certain audience that it appeals too but because its so based around posh high classy ideas this put off a larger audience. Because it currently puts off the audience I feel the second design bring the company down to a younger and wide range off people, it seems more friendly and attractive because its more casual and less stuck up. This is an idea I feel will work for the brief and will help the company raise a different audience and widen the customer base creating more sales, but I have created 2 final ideas in case the client didn’t want to change the audience and wanted to keep the same, I wanted to make sure I had ideas that would work for the clients needs and wouldn’t leave them without a design. The handwritten styles is inspire by current trends but an old fashioned style, this mean its will work over time because it not going to go out of style because of the classic elegant nature create by the handwritten calligraphy style combined with the simple text. I’m happy with the final logo over all because in my opinion it reflect my research combined and I developed my ideas to explore the best outcome, I looked into most aspect in depth and this effected my design decisions which made my over all outcome the best I could produce.