Girls Pocketless Clothing
Brief -
Many girls clothing is
non-functional in the area of the pockets, as they either don't have them, have
fake one or have small pockets which doesn’t fit much in. This is very unlike many mens clothing which as has larger more functional useful pockets. This is due to the
nature many women carry bags, but on daily basis this causes issues for many
women. When going either to the shop, or cafe or bar women often have to take
her bag as to carry back the purse/money needed as well as purchases. Women's pock-less clothing make it very hard to leave the house, or the table, or walk around a work space without constantly carrying her bag with them.
This is an announce for the market involved as not always will the audience want to carry around a bag but without it cannot hold many items. Without a bag constantly on her a women would often struggle to carry her phone, money and pen, more than 2 items at once due to the lack of pocket available in their garments. Also means that often items
get dropped, carried under arms or left by accident.
Mandatory Outcomes - a graphic
outcome that expresses the issue, raises awareness to brand that is a problem
Target Audience - clothing companies, Girls/Women between the ages of 13-50
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