what are they looking for?
what tone do they post?
what style do they use?
As this is a live brief the current submission are not made clear, also as this is the first year/first submission their is not other work to look at as to study as past examples. As to find work similar to work the brief looking for/the work the client aims for the brand current post on social media and graphical outcome will be studied. This is as to learn the tone, style, nature, ect of what the brand finds effective or useful to aid their issue.
facebook photo gallery -
-illustration about mental illness
-suffers/survivors
-postive messages
-famous people with issues the site supports
-power statements/type/quotes about help
-typographical work
-quotes about the issues faces
-postive reinforcement
-supportive
-colour scheme very masculine/male design styles
-harsh/medical/strong design style
-range of styles
-ABOUT THE MESSAGE NOT ABOUT THE STYLE
-focuses on positive quotes
-focus on the difference be celebrate it
-very cringe
-aimed at older audience
-humorous tones
features the brand aims for
-postive
-realistic
-based around type/quotes
-relatable
-lighthearted/funny
As the main feature the brand is aiming for has been identified these can be applied the the final outcome, these will allow the outcome/s to fit with the aims of the brands, the research has highlight the need for the outcome to be based around support and relatability.
The artwork needs to reflect personal experience with the issues, whilst also aiming to aid or support those with the issues applied with a positive, supportive tone. The aim of the piece consist of make the audience (suffers) feel less alone and understood.
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