Whilst research for this brief a range of different social media platform have been studied, this is to assess how the general public feel about the issue and the get research into the cause/effect of the issue. Reddit is a social media site which allows users to post their opinions on basically anything, the subject of girls pockets have been discussed heavily on this site (coving over 500 comments after the the original).
-why don't they have pockets?
-do women want pockets?
-how do women feel about smaller pockets?
-do mens clothes have more practical pockets?
-are women happy with their current pockets?
-are women happy carrying a bag?
https://www.reddit.com/r/explainlikeimfive/comments/42bhej/eli5_why_dont_womens_pants_have_functional_pockets/
As this page has a large of amount of responses to the post this will be used as a large research medium to inform this brief as it's gathers a rather of different views, ideas and points relating the subject area. This is more research that could be found primarily as the post is over a year ago but it's still relevant as secondary research.
FEEDBACK FOR RESEARCH
-why don't they have pockets?
women's clothes is about looks not function
to make women buy bags
designer think pocket don't fit with the design of women's clothing
women don't need pockets because all women carry bag
more profile for the brand selling them
women don't want pocket because they make them look fat
-do women want pockets?
feedback from most of the women commenting on this articles is that they VERY do much want pockets
-how do women feel about smaller or fake pockets?
women on this particular site seems to disagree with fake pocket
-do mens clothes have more practical pockets?
Yes, many people on this page argue that they have tested mens pockets and they are largely more particle due to size
are women happy with their current pockets?do they feel safe for items?
-are women happy carrying a bag?
This research supports the idea that women want pockets over bags.
-are women pocket actually smaller?
Many women argue here that there is drastic difference in the size, mens are larger, to the extent they buy/borrow mens jeans due to this.
-Are women's pocket more of fashion feature or practical?
The view in this articles supports this idea
-Is this a valid issue women face? (do many people feel the same about the issue)
YES 200+ comment arguing around the issue shows that the consumer feeling strongly about the matter
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