what has been done?
how is trying to fix this and how?
Poche Posh
https://www.pocheposh.com/pages/about-us
Poche Posh is a clothing company based in American that prides it's self in creating all it's garments with pockets. It's expresses visual annoyance at the issue whilst also creating a fashion solution to the issue.
mission statement - 'Empowering women through clothing equality and fashionable styles.' links to research which showed the reason for pocketless clothing have a sexist, inequality links.
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| explains smaller pocket are not suitable for phones as they fall out/are not safe |
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| removes the need for bag and is easier for the consumer |
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| issue discussed in earlier research, common solution to the issue of not having pockets |
'At Poche Posh, the work never stops to ensure women have all the pockets they need. What started as sheer frustration of shoving cell phones in awkward places, Poche Posh aims to end the problem of nowhere to put your phone! Jessica and Visha came together in University, and hated not having anywhere to put belongings on days out. Why do we have to pay extra for coat check and lose our keys and ID just because our style doesn't have practicality like pockets?! Poche Posh was born out of empowering women to have their belongings by their side and looking fashionable too! Girls can easily carry their needs like, phones, wallets, keys, ID, cash, credit cards and medication.
YOU CAN NOW FREELY WALK TO THE BATHROOM WITH YOUR TAMPON! You're welcome. :)'
-links to the common issue of having to hide tampons in hands/up sleeves reported earlier due to lack of pockets
-links to research show women have had to carry items in awkward places
-explore list of items women need to carry and don't have pockets for
-aims to fix the issue of pockets been seen as unfashionable
-explore the idea that not having safe pockets will cause the lose of item, this is a common impression/girls pockets are deep enough to be safe
ISSUE
The aim of this brand is to fix the issue of women clothes not having pockets by creating a brand new brand that creates clothes with pockets, but this only fixes the issue if the consumer whats to buy clothes from this site. It doesn't aim to make common high street brands change their garments rather than just create s new brand that does, but it's even available to try on or purchase in the UK without a large price tag.
The brand aims to make money of the other companies still creating garments without pockets rather than changing this.
Mod Cloth
https://www.modcloth.com/shop/pocket-dresses
Another company creating dress and garments with pockets is Mod Cloth. This sites creates range of dresses with pockets with the aim of fixing the issue in the same way the Poche Posh do, but this is less visual and is not set as their primary purpose.
Again doesn't fit the issue of high street brands creating pocketless clothes, just gives the consumer more options and benefits of the issue.
Social Media + Articles
Social media and online articles surrounding this issue was studied earlier as research to support the issue, this seem to be the platforms expressing this issue. After research into campaigns arguing for pockets has lead to nothing but more social media post surround discontent. This seem to be the areas that girls pocketless clothes is mentioned, there are no campaign for change that has been seen. These medias have become platforms for women to expressed the support for change, yet there is no work available which the aim to change this or any solutions created (besides poche posh) rather the sites just complain about the issue.
This research has highlighted that there is no work surrounding fixing the issue, persuading more hight street clothing brand to created practical pocketed garments rather they is just shops creating garments with pockets as the solution which commercializes of the issue.
CONTACT-
-links to the common issue of having to hide tampons in hands/up sleeves reported earlier due to lack of pockets
-links to research show women have had to carry items in awkward places
-explore list of items women need to carry and don't have pockets for
-aims to fix the issue of pockets been seen as unfashionable
-explore the idea that not having safe pockets will cause the lose of item, this is a common impression/girls pockets are deep enough to be safe
ISSUE
The aim of this brand is to fix the issue of women clothes not having pockets by creating a brand new brand that creates clothes with pockets, but this only fixes the issue if the consumer whats to buy clothes from this site. It doesn't aim to make common high street brands change their garments rather than just create s new brand that does, but it's even available to try on or purchase in the UK without a large price tag.
The brand aims to make money of the other companies still creating garments without pockets rather than changing this.
Mod Cloth
https://www.modcloth.com/shop/pocket-dresses
Another company creating dress and garments with pockets is Mod Cloth. This sites creates range of dresses with pockets with the aim of fixing the issue in the same way the Poche Posh do, but this is less visual and is not set as their primary purpose.
Again doesn't fit the issue of high street brands creating pocketless clothes, just gives the consumer more options and benefits of the issue.
Social Media + Articles
Social media and online articles surrounding this issue was studied earlier as research to support the issue, this seem to be the platforms expressing this issue. After research into campaigns arguing for pockets has lead to nothing but more social media post surround discontent. This seem to be the areas that girls pocketless clothes is mentioned, there are no campaign for change that has been seen. These medias have become platforms for women to expressed the support for change, yet there is no work available which the aim to change this or any solutions created (besides poche posh) rather the sites just complain about the issue.
This research has highlighted that there is no work surrounding fixing the issue, persuading more hight street clothing brand to created practical pocketed garments rather they is just shops creating garments with pockets as the solution which commercializes of the issue.
CONTACT-
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