What are they?
-social media, online community created to help support people with disability, disorders, chronic health conditions
What are their aims?
-create a online presence where people can share, support, find advice and talk about their issues
What do they do?
-share stories, raise awareness, produce informative non medical media about the issues
Who are they?
-started by Mike Porath, now has 32 empolers/runners, after his daughter was diagnosed, now it's a online site with 150 million subscriber
Where are they?
-social media/online based
'Billions of people are facing serious health conditions — including many of us at The Mighty. It’s so easy to feel like we are facing these challenges alone. The truth is, we are all facing disability, disease and mental illness together.
But when we look online for help, all we often find is medical information. We want a community, too. That’s what The Mighty is building.
We publish real stories by real people facing real challenges. We are building a brand and a community around them.
Having a disability or disease doesn’t have to be isolating. That’s why The Mighty exists. We’re creating a safe platform for our community to tell their stories, connect with others and raise support for the causes they believe in.
We are stronger when we face adversity together, and we know it. We’ve also partnered with over 200 nonprofit allies to deliver their excellent resources to our community.'
https://youtu.be/X3wXipJDsGI
-created to help people facing disability, disorders, chronic health conditions
-help talking to people facing the same issues
-create a place online people can talk about everything as well as the medical issues, the emotional parts, daily issues, disappointment, small wins, the miles stones,
-build a place in online people can talk about issues
-'build the worlds largest community for people who are thrown a curveball'
https://youtu.be/U73K-v_MRsc
'Stories that inspire people – that can change the path of someone’s day, as my wife says – are a great start, but we are going after much more. Ultimately we want to improve the lives of people facing disease, disorder and disability. This is not a small ambition. It requires a unique business model and strong relationships with non-profits, advertisers, media companies, researchers, educators, advocates and most importantly, people like you. Without a community of people who care and share, we have nothing.'
Where are they?
online based, over social media, but also a community that the audience can join to received personalized news feed emailed straight to members inbox and on the site.
https://themighty.com/
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| 150 million readers on facebook is the major audience |
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| range of social media sites the brand runs on |
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